View Full Version : 'One Day At A Time' Competed With 'CHiPs' For Young Viewers??


Brian Damage
07-08-2012, 12:23 PM
That's what Glenn Scrapelli (Alex) said in an interview back in 1982. He said he was hired by 'ODAAT' so they could compete with CHiPs for the young demographic. First of all, I didn't know there was such a thing as demographics in the early 80's? Secondly, I always felt that this sitcom was more "adult" and should've stayed that way. IMO Interesting read....

http://news.google.com/newspapers?id=TiFAAAAAIBAJ&sjid=clgMAAAAIBAJ&pg=1038,253075&dq=glenn+scarpelli&hl=en

http://spinellimd.files.wordpress.com/2010/07/scarpelli02.jpg

Mr. Television
07-08-2012, 01:22 PM
The demographics were always there but they just weren't used like they are today. Today it's all about the demographic but back then total viewers were just as important. I think focusing just on the demographics have just about killed network tv. Would a show like Murder She Wrote or Matlock even be made today?

Brian Damage
07-08-2012, 01:28 PM
The demographics were always there but they just weren't used like they are today. Today it's all about the demographic but back then total viewers were just as important. I think focusing just on the demographics have just about killed network tv. Would a show like Murder She Wrote or Matlock even be made today?

Absolutely not! lol

As for 'CHiPs,' that's the show I watched as a kid on Sunday nights. I always thought Glenn Scarpelli was hired to replace Mackenzie Phillips, not to be a part of some demographic?

Mr. Television
07-08-2012, 01:34 PM
Absolutely not! lol

As for 'CHiPs,' that's the show I watched as a kid on Sunday nights. I always thought Glenn Scarpelli was hired to replace Mackenzie Phillips, not to be a part of some demographic?
I used to watch CHIPS when they were on Saturday. When it moved to Sunday, I watched the CBS sitcoms. That was before I had a VCR. I guess I was in that demographic then. lol

Brian Damage
07-08-2012, 01:37 PM
I used to watch CHIPS when they were on Saturday. When it moved to Sunday, I watched the CBS sitcoms. That was before I had a VCR. I guess I was in that demographic then. lol


:lol:

I thought by '82 CHiPs was D.O.A.?

Mr. Television
07-08-2012, 01:40 PM
:lol:

I thought by '82 CHiPs was D.O.A.?
It was pretty much. Larry Wilcox had left the show. I still don't think I've seen any of those episodes. I don't think I missed much. lol

Brian Damage
07-08-2012, 02:28 PM
It was pretty much. Larry Wilcox had left the show. I still don't think I've seen any of those episodes. I don't think I missed much. lol


Yeah, I don't remember any episodes without Wilcox. Whatever character took over for him, has to go down as bad as Coy and Vance from the Dukes of Hazzard. lol

TVFactFan
07-08-2012, 06:19 PM
One Day at a Time always had more viewers than Chips:lol:

Brian Damage
07-08-2012, 07:21 PM
One Day at a Time always had more viewers than Chips:lol:


Are you sure about that?

biffbronson
07-08-2012, 07:30 PM
Mork and Mindy is a good example of a series changing to cater to a younger demographic in the early 1980s -- by bringing in 2 young additions to the cast, in a prominent way.

TVFactFan
07-08-2012, 07:31 PM
Are you sure about that?


Yup

1977-78
ODAAT-#10
CHIPS.#???

1978-79
ODDAT-#18
CHIPS-#25

1979-80
ODAAT-#10
CHIPS-#18

1980-81
ODAAT-#11
CHIPS-#24

1981-82
ODDAT-#10
CHIPS-#???

1982-83
ODAAT-#16
CHIPS-#????

Brian Damage
07-08-2012, 07:33 PM
Yup

1977-78
ODAAT-#10
CHIPS.#???

1978-79
ODDAT-#18
CHIPS-#25

1979-80
ODAAT-#10
CHIPS-#18

1980-81
ODAAT-#11
CHIPS-#24

1981-82
ODDAT-#10
CHIPS-#???

1982-83
ODAAT-#16
CHIPS-#????


What about the dreaded 18-35 demo? lol

Mr. Television
07-08-2012, 07:34 PM
Mork and Mindy is a good example of a series changing to cater to a younger demographic in the early 1980s -- by bringing in 2 young additions to the cast, in a prominent way.
Yea and that completely backfired on them. The following seasons they brought the father and Grandmother back. lol

Brian Damage
07-08-2012, 07:34 PM
Mork and Mindy is a good example of a series changing to cater to a younger demographic in the early 1980s -- by bringing in 2 young additions to the cast, in a prominent way.


Good point

Mr. Television
07-08-2012, 07:37 PM
What about the dreaded 18-35 demo? lol
The demo was never published in the papers back in those days. I started following the weekly ratings in the early 80's and nothing was ever said about them...only the total viewers.

opus
09-08-2015, 10:16 PM
I never connected the shows. They were time slot competitors?

opus
09-09-2015, 01:48 AM
Some late night googling shows they were, at least some of the years.

opus
09-10-2015, 01:18 PM
Too much free time shows me they were head to head for 2 seasons.

Bonniegirl
09-10-2015, 01:29 PM
Isn't it funny? I watch ODAAT and CHIPS all the time now , but back than I didn't! Early 80's I wasn't having to be on my parents curfew anymore and I wasn't married yet being in the house in the evenings all the time cause of a a husband and kids yet! So around that time I didn't watch TV like I do now or when I was real young !

But Sunday night I wasn't out late? Went to work on Monday! What was on besides CHIPS or ODAAT that I might have been watching? Cause I do remember watching Alice and that was on Sundays. I didn't really watch it , but I remember Archie Bunker's place being on and my Dad watching it!

I guess I was talking on the phone or listening to music in my bedroom!;)

Bonniegirl
09-10-2015, 01:33 PM
That's what Glenn Scrapelli (Alex) said in an interview back in 1982. He said he was hired by 'ODAAT' so they could compete with CHiPs for the young demographic. First of all, I didn't know there was such a thing as demographics in the early 80's? Secondly, I always felt that this sitcom was more "adult" and should've stayed that way. IMO Interesting read....

http://news.google.com/newspapers?id=TiFAAAAAIBAJ&sjid=clgMAAAAIBAJ&pg=1038,253075&dq=glenn+scarpelli&hl=en

http://spinellimd.files.wordpress.com/2010/07/scarpelli02.jpg


OH gee! I wonder who girls would rather see. Erik Estrada or Glen Scapelli? Which one is more of a beefcake? :confused: :crazy: That is a tough question! :lol: :D :rolleyes: (Sarcasm) :D

Mr. Television
09-10-2015, 03:08 PM
I watched the CBS Sunday lineup in the early 80's. I stopped watching CHIPS when they left Saturday nights.