JamesG
06-04-2012, 05:32 PM
Season 2 Premiere of "Melissa & Joey" Returns Big
Monday, June 04, 2012
by Pavan
In its season 2 launch last Wednesday (May 30), ABC Family's original comedy "Melissa & Joey" ranked as cable's #1 program at 8 o’clock across its target females demos, Women 18-34 (409,000 viewers/1.2 rating), Women 18-49 (626,000 viewers/1.0 rating) and Females 12-34 (522,000 viewers/1.2 rating).
It was also the #2 cable program in the half-hour in Adults 18-34 (507,000 viewers/0.8 rating) and Viewers 12-34 (632,000 viewers/0.7 rating), behind only ESPN's highly rated NBA Playoff coverage, posting hefty gains over year-ago time period levels.
Compared to its season 1B average, which aired last summer from June 29 to Sept. 14, "Melissa & Joey's" season 2 premiere surged by double-digit percentages in target demos, including by 14% in Total Viewers (1.21 million vs. 1.06 million), by 22% in Adults 18-34 (507,000 vs. 414,000), by 41% in Women 18-34 (409,000 vs. 290,000), by 36% in Adults 18-49 (832,000 vs. 610,000), by 43% in Women 18-49 (626,000 vs. 437,000) and by 22% in Females 12-34 (522,000 vs. 429,000).
Compared to its summer premiere last year (June 29), the sitcom was up a tenth in adults 18-49 (0.6 to a 0.7 adults 18-49 rating).
"Melissa & Joey" also soared over year-ago comparable time period levels (6/1/11 Pirates of the Caribbean: The Curse of the Black Pearl), including by more than double in Adults 18-34 (+116% - 507,000 vs. 235,000), Women 18-34 (+166% - 409,000 vs. 154,000), Women 18-49 (+123% - 626,000 vs. 281,000) and Females 12-34 (+125% - 522,000 vs. 232,000).
In the sitcom, Mel (Melissa Joan Hart), local politician and a former wild child, and Joe (Joey Lawrence), her down-on-his-luck "manny," continue to work together to raise Mel's teenaged niece Lennox (Taylor Spreitler) and nephew Ryder (Nick J. Robinson).
The sitcom is compared to past sitcoms such as "Who's the Boss?" and "Charles in Charge".
Back-to-back episodes will air once again this Wednesday (June 6) at 8:00 p.m. & 8:30 p.m.
Come June 20, the sitcom will air regularly Wednesdays at 8:00 p.m. as new sitcom "Baby Daddy" starring Jean-Luc Bilodeau, Derek Theler, Tahj Mowry, Chelsea Kane and Melissa Peterman will air at 8:30 p.m.
We've seen two episodes for review of that comedy and is well done and funny, so make sure you tune in!
http://blog.sitcomsonline.com/2012/06/season-2-premiere-of-melissa-joey.html
Monday, June 04, 2012
by Pavan
In its season 2 launch last Wednesday (May 30), ABC Family's original comedy "Melissa & Joey" ranked as cable's #1 program at 8 o’clock across its target females demos, Women 18-34 (409,000 viewers/1.2 rating), Women 18-49 (626,000 viewers/1.0 rating) and Females 12-34 (522,000 viewers/1.2 rating).
It was also the #2 cable program in the half-hour in Adults 18-34 (507,000 viewers/0.8 rating) and Viewers 12-34 (632,000 viewers/0.7 rating), behind only ESPN's highly rated NBA Playoff coverage, posting hefty gains over year-ago time period levels.
Compared to its season 1B average, which aired last summer from June 29 to Sept. 14, "Melissa & Joey's" season 2 premiere surged by double-digit percentages in target demos, including by 14% in Total Viewers (1.21 million vs. 1.06 million), by 22% in Adults 18-34 (507,000 vs. 414,000), by 41% in Women 18-34 (409,000 vs. 290,000), by 36% in Adults 18-49 (832,000 vs. 610,000), by 43% in Women 18-49 (626,000 vs. 437,000) and by 22% in Females 12-34 (522,000 vs. 429,000).
Compared to its summer premiere last year (June 29), the sitcom was up a tenth in adults 18-49 (0.6 to a 0.7 adults 18-49 rating).
"Melissa & Joey" also soared over year-ago comparable time period levels (6/1/11 Pirates of the Caribbean: The Curse of the Black Pearl), including by more than double in Adults 18-34 (+116% - 507,000 vs. 235,000), Women 18-34 (+166% - 409,000 vs. 154,000), Women 18-49 (+123% - 626,000 vs. 281,000) and Females 12-34 (+125% - 522,000 vs. 232,000).
In the sitcom, Mel (Melissa Joan Hart), local politician and a former wild child, and Joe (Joey Lawrence), her down-on-his-luck "manny," continue to work together to raise Mel's teenaged niece Lennox (Taylor Spreitler) and nephew Ryder (Nick J. Robinson).
The sitcom is compared to past sitcoms such as "Who's the Boss?" and "Charles in Charge".
Back-to-back episodes will air once again this Wednesday (June 6) at 8:00 p.m. & 8:30 p.m.
Come June 20, the sitcom will air regularly Wednesdays at 8:00 p.m. as new sitcom "Baby Daddy" starring Jean-Luc Bilodeau, Derek Theler, Tahj Mowry, Chelsea Kane and Melissa Peterman will air at 8:30 p.m.
We've seen two episodes for review of that comedy and is well done and funny, so make sure you tune in!
http://blog.sitcomsonline.com/2012/06/season-2-premiere-of-melissa-joey.html