BOOM. Finally. The current system is so outdated and inaccurate.
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March 18, 2012, 9:53 PM
New Nielsen Ratings to Measure TV and Online Ads Together
By BRIAN STELTER
Nielsen says it is ready to sell what many advertisers have been clamoring for: a system that standardizes ratings for television and online ads.

The new system, given the name “cross-platform campaign ratings,” will combine Nielsen’s existing television ratings, which measure the reach and frequency of ads on TV, with Nielsen’s new online campaign ratings, which apply the same measurements to the Web.

Until now, the two types of ratings have existed on their own, frustrating companies that want to know how their TV and Web ads do or do not work together.

“This is a major breakthrough,” said Steve Hasker, the president for media products and advertiser solutions at Nielsen, in an interview last week. “This measure will show you the reach of your campaign on TV, the reach of your campaign online, and will show you the overlap between the two.”

The lack of overlap has posed problems for media buyers in the past.

The new system will initially be used by GroupM, the global advertising giant that is a subsidiary of WPP. But the system is not exclusive to GroupM; it will be available to other advertising buyers, Mr. Hasker said.

Nielsen started offering TV-like online ratings about six months ago. They have been used for 600 different advertising campaigns to date, according to Mr. Hasker. The new combination, he said, would help advertisers optimize their online-and-TV campaigns.

In the future, he said, Nielsen will extend the cross-platform system to include smartphone ad views and international ad views.

Rino Scanzoni, the chief investment officer of GroupM, said in a statement: “Our advertiser clients increasingly recognize that traditional television advertising and online video advertising must work together. It’s vital that we have consistent measurement, and that’s our goal in working with Nielsen.”

Link (http://mediadecoder.blogs.nytimes.com/2012/03/18/new-nielsen-ratings-to-measure-tv-and-online-ads-together/)

This is a step in the right direction though I have my doubts it'll make any immediate impact, but here's hoping! It's time Nielson ratings left the 1970s.

Notice how Nielsen only fixes their system when there is a financial need. Typical.

Seriously. I don't doubt they're corrupt on some level. That's why I don't trust the system.

Nielson is so flawed. There is no possible way more people watch Rules of Engagement than Glee.

I do not understand. How is the new Nielsen ratings system gonna work?

I'm afraid that when the number come in, and companies decide that TV's numbers aren't as "attractive" as online numbers, this may bring about a decrease in TV advertising, and an increase in online ads. It could dang well mean that a show on Hulu would have more, and longer, commercial breaks, and be cut up. After all, that model works so-o-o well for the cable channels.
I'm worried about decreased financial support for television, because this is how TV could be pushed out, in favor of that "wonderful screen on the wall" that some people have - how should I put this - "that kind" of dreams about happening someday. But where would the heart be? The brains? The imagination? I know I may be in the minority here, but I don't want that.
Keep TV.

It'll still be there, it'll just be on a different screen. Times change, bruh. I don't see why if shows happen to move to the internet there will be less "brains and heart." That's silly. I'm sure people said the same thing when radio became less popular and TV's came to be. And look at that, we still have radio.

I mean, when it comes right down to it the fact is just that more and more people are watching shows on the internet, and most of those people are young people. It's just more convenient. Ads will always be there, what are you gonna do?

So does this new system mean we still have to care about the 18-49 demographic? It still will not change jack.

Are there still only 1,200 "Nielson Families", or have they expanded that number? :crazy:

Are there still only 1,200 "Nielson Families", or have they expanded that number? :crazy:
They should put it in every single cable box in the country so everyone's counted.

The Nielsen ratings have been a joke for years.Why is there still only one ratings system.Or in other words who is rating Nielsen? Heck if there was an accurate way to measure what is being watched on TV,I'd bet it would prove most of the information the Nielsen ratings come up with is wrong.

They should put it in every single cable box in the country so everyone's counted.
I agree. Just install it in every TV. People like my dad who are paranoid about Big Brother (lolObamaiswatchingusonthecamerasonthethruways) should just have the ability to turn the thing off. Simple.

So does this new system mean we still have to care about the 18-49 demographic? It still will not change jack.

Until research proves people over 50 aren't set in their buying habits

They should put it in every single cable box in the country so everyone's counted.
I also agree with that.And as mentioned anyone who does not want it should just be able to turn it off or something similair.One thing is for sure it would defintely be a lot more accurate than the Nielsen ratings.

I agree. Just install it in every TV. People like my dad who are paranoid about Big Brother (lolObamaiswatchingusonthecamerasonthethruways) should just have the ability to turn the thing off. Simple.

That certainly seems simple to us but unfortunately all those paranoid people are the same people who refuse to move into the 21st century tech-wise. My dad is like that too - he can explain how Obama is plotting a new world order but yet can't figure out how to turn on his cable box and TV at the same time. There are far too many people out there that would think their right to privacy encompasses even the TV programs they view. Even implementing a simple on/off switch would set off a wave of panic. So sadly, I never see such a solid data gathering method coming to fruition.

That certainly seems simple to us but unfortunately all those paranoid people are the same people who refuse to move into the 21st century tech-wise. My dad is like that too - he can explain how Obama is plotting a new world order but yet can't figure out how to turn on his cable box and TV at the same time. There are far too many people out there that would think their right to privacy encompasses even the TV programs they view. Even implementing a simple on/off switch would set off a wave of panic. So sadly, I never see such a solid data gathering method coming to fruition.
I think in the future it very well coul. My generation and those following it adapt to technology like nobody's business. Give us anything. It's only a matter of time before we're experts. I figured out photoshop just by googling and youtube videos. Pow.