View Full Version : IFC wants to be the channel for hipsters


TMC
12-08-2011, 07:08 PM
http://www.adweek.com/news/advertising-branding/ifc-bets-house-hipsters-136903

From "Portlandia" to "Todd Margaret," IFC is targeting a hipster kind of viewer — "someone who has a job but DJs on the weekends or loves to go see rock bands."

jimpickens
12-08-2011, 11:10 PM
What we need a hipster channel come on asteroid.

TMC
04-28-2015, 03:48 PM
http://www.adweek.com/news/television/unusual-upfront-pitch-ifc-says-its-viewers-don-t-stink-164365

The Portlandia channel boasted today to advertisers that its viewers are "not hipsters" because "they have good jobs, they pay the bills and they don't stink!" Put another way, "They're successful, they're discerning and they like the good stuff."

mets82
04-28-2015, 05:11 PM
I dont watch IFC except for some of the movies. I like the channel. They show commericals but keep all the swearing etc. in there movies.

TMC
01-19-2018, 02:07 AM
http://www.adweek.com/news/television/unusual-upfront-pitch-ifc-says-its-viewers-don-t-stink-164365

The Portlandia channel boasted today to advertisers that its viewers are "not hipsters" because "they have good jobs, they pay the bills and they don't stink!" Put another way, "They're successful, they're discerning and they like the good stuff."

Portlandia was fundamentally an expression of the Obama era, which is why it had to end (https://www.avclub.com/portlandia-was-the-perfect-obama-era-comedy-series-and-1822160135)
“We should be clear about something: Portlandia was always going to end this year,” says William Hughes, “regardless of who won the big prize in 2016. (Eight seasons is a damn long run for any sketch series that isn’t Saturday Night Live.) But Trump’s victory still felt like a retroactive death knell for the show, a widespread political statement that that dream of the ’90s might be well and truly dead. Like some kind of beautiful but easily disturbed freshwater fish, Portlandia was a product of a dangerously hope-rich environment. And while it’ll be fascinating to see how well it can swim during this last batch of episodes, we can’t really blame it if it doesn’t get very far in a world where the chemicals it was born and bathed in—things like safety, equality, comfort, and, most especially, that Obama-propagated idea that ‘Things are going to be okay’—are suddenly in such drastically short supply.”

ALSO:

By 2018, a lot of the world satirized on Portlandia has shown up elsewhere, like You’re the Worst (http://splitsider.com/2018/01/portlandia-says-goodbye-at-just-the-right-time/)
Portlanders agree that it’s time for Portlandia to go (https://www.npr.org/2018/01/18/578887753/portlandia-is-ending-and-portlanders-are-ok-with-that)
Recalling Portlandia’s best food moments (https://www.eater.com/2018/1/17/16901168/portlandia-best-food-moments)

PhoenixAcres
01-19-2018, 02:30 AM
IFC wants to be the channel for hipsters
Well they played the Three Stooges on New Year's Eve so they're good in my book. :thumbsup:

Torgo
01-19-2018, 12:07 PM
I do watch Stan Against Evil on there. Never got into Portlandia.