CBS News Retires "Early Show" Title
12/1/2011
by Marisa Guthrie


CBS News will retire "The Early Show" after more than ten years as the title of its third-place weekday morning program.

The network announced Thursday that the broadcast will be re-christened "CBS This Morning" when news co-hosts Charlie Rose and Gayle King make their debut alongside current host Erica Hill on Jan. 9.





The new name invokes the news division’s successful Sunday morning broadcast "CBS News Sunday Morning". That storied broadcast, inaugurated by the late Charles Kuralt, continues to top its weekend morning competition with host Charles Osgood.

The new weekday morning program will follow that same script while also installing a host (Rose) known for his intellectual interviews on PBS.

There will be no weatherman or cooking segments and no couch, all requisites of morning television for decades.



“This show is going to be about who we are; original reporting and great storytelling,” explained Fager last month during a press conference announcing Rose and King as hosts.





The show is also getting a new studio at the CBS broadcast center on West 57th Street in Manhattan, so there will also be no crowds waving signs at the street-side windows.

http://www.hollywoodreporter.com/news/gayle-king-charlie-rose-cbs-early-show-268432

I love how both CBS and the article totally ignore that the show was called CBS This Morning for about a decade before it was The Early Show. Everything old is new again. Wonder if they'll bring back "Oh, What A Beautiful Morning" as the theme...

I wonder if the author even knew it was called CBS This Morning once before back in the 90's? Doubt it. I'm actually surprised that CBS decided to change it back. Memories of watching the original This Morning while getting ready for school are now flooding back.....

I remember watching CBS This Morning when Harry Smith and Paula Zhan hosted (I don't remember Kathleen Sullivan hosting it) and Marc MacEwen was the weatherman. I liked Harry, can't understand why CBS dumped him (I hear NBC has him now). I never watch the other morning shows unless there's some celebrities that I want to see that are appearing.

The problem was they tried to copy what NBC and ABC were doing with their programs instead of coming up with something original. I find the outdoor audience distracting.