JamesG
11-25-2011, 06:17 PM
Lady Gaga's Thanksgiving Special Boosts ABC
11/25/2011
by Philiana Ng
On a quiet Thanksgiving evening, specials, movies and repeats ruled the roost on Thursday evening.
The highest-profile program airing on primetime was Lady Gaga's much-anticipated (and hyped) 90-minute Thanksgiving special, which the singer conceived and directed herself.
Featuring a slew of performances (one with Tony Bennett) and an interview wtih Katie Couric, A Very Gaga Thanksgiving (5.5 million total viewers, 1.6 rating in adults 18-49 demographic) proved to be beneficial for ABC, boosting the network's time period performance from last year (when it aired a Beyonce music special) by 23 percent in the core adults 18-49 demo and drew more than 1 million more viewers.
The 90-minute special helped ABC post its best Thanksgiving ratings since 2007.
Charlie Brown Thanksgiving drew slightly more viewers at 8 p.m., luring 5.7 million and averaging a higher 1.8 rating.
http://www.hollywoodreporter.com/live-feed/tv-ratings-lady-gaga-thanksgiving-special-266338
11/25/2011
by Philiana Ng
On a quiet Thanksgiving evening, specials, movies and repeats ruled the roost on Thursday evening.
The highest-profile program airing on primetime was Lady Gaga's much-anticipated (and hyped) 90-minute Thanksgiving special, which the singer conceived and directed herself.
Featuring a slew of performances (one with Tony Bennett) and an interview wtih Katie Couric, A Very Gaga Thanksgiving (5.5 million total viewers, 1.6 rating in adults 18-49 demographic) proved to be beneficial for ABC, boosting the network's time period performance from last year (when it aired a Beyonce music special) by 23 percent in the core adults 18-49 demo and drew more than 1 million more viewers.
The 90-minute special helped ABC post its best Thanksgiving ratings since 2007.
Charlie Brown Thanksgiving drew slightly more viewers at 8 p.m., luring 5.7 million and averaging a higher 1.8 rating.
http://www.hollywoodreporter.com/live-feed/tv-ratings-lady-gaga-thanksgiving-special-266338