TMC
11-06-2011, 09:44 PM
http://www.reuters.com/article/2011/10/31/us-baseball-television-idUSTRE79U6ZO20111031
MLB's current deals with ESPN, Fox and TBS expire after the 2013 season, and sources said all three networks are likely to be involved in the next round of negotiations, which are expected to begin this off-season. These people said NBC Universal and CBS are also interested in joining the talks.
The dramatic climax to this season's World Series between the Texas Rangers and St. Louis Cardinals, coupled with the intense demand among networks for programing viewers watch live, should give MLB strong negotiating leverage in the next round of talks.
Ratings for this year's World Series, broadcast on Fox, were hardly blockbuster but still averaged 16.6 million viewers, up about 19 percent from last year, driven by a Game Six extra-inning comeback victory for the Cardinals that stoked interest in the team's Game 7 victory last week.
Analysts expect the price of a new deal to increase by 10 percent or more from the league's current contracts, which are estimated to be worth around $900 million annually.
The interest in baseball in not due to the World Series alone, however, as advertisers exhibited a strong appetite for commercial time throughout baseball's lengthy 182-game regular season and two rounds of league playoff series.
About NBC's fears in regards to the baseball postseason potentially interfering with Sunday Night Football, they could easily work it around by having games move over to the NBC Sports Network (currently Versus) just like TBS uses TNT as a backup for their baseball coverage. Also, Major League Baseball can easily work around the schedule for the World Series. In recent years, the World Series has started on I think a Tuesday or Wednesday rather than on the weekends.
NBC really has nothing to lose in regards to their prime time schedule. It's not like back in 1997, when they covered the World Series and the then West Coast President complained that the World Series was messing up their then highly rated "Must See TV" line-up. I think I read somewhere that they're still struggling in the 18-49 demographic this season. Networks need to to understand that major sporting events could have a positive effect by providing a major promotional tool for said shows.
I actually wouldn't be surprised if CBS did something with Turner. TBS produced two specials (one for the All-Star Break and another for the late season pennant drive) this year that aired on the CBS Sports Spectacular. The last time that CBS had baseball back in the early '90s, they wound up losing about $500 million after paying $1 billion for exclusive broadcasting rights (over ABC and NBC). CBS doesn't really have a whole lot of major or note worthy sports programming from around the end of March-beginning of April (like right after the NCAA Men's Basketball Tournament and the Masters) until September (when college football, the US Open tennis tournament, and the NFL starts).
MLB's current deals with ESPN, Fox and TBS expire after the 2013 season, and sources said all three networks are likely to be involved in the next round of negotiations, which are expected to begin this off-season. These people said NBC Universal and CBS are also interested in joining the talks.
The dramatic climax to this season's World Series between the Texas Rangers and St. Louis Cardinals, coupled with the intense demand among networks for programing viewers watch live, should give MLB strong negotiating leverage in the next round of talks.
Ratings for this year's World Series, broadcast on Fox, were hardly blockbuster but still averaged 16.6 million viewers, up about 19 percent from last year, driven by a Game Six extra-inning comeback victory for the Cardinals that stoked interest in the team's Game 7 victory last week.
Analysts expect the price of a new deal to increase by 10 percent or more from the league's current contracts, which are estimated to be worth around $900 million annually.
The interest in baseball in not due to the World Series alone, however, as advertisers exhibited a strong appetite for commercial time throughout baseball's lengthy 182-game regular season and two rounds of league playoff series.
About NBC's fears in regards to the baseball postseason potentially interfering with Sunday Night Football, they could easily work it around by having games move over to the NBC Sports Network (currently Versus) just like TBS uses TNT as a backup for their baseball coverage. Also, Major League Baseball can easily work around the schedule for the World Series. In recent years, the World Series has started on I think a Tuesday or Wednesday rather than on the weekends.
NBC really has nothing to lose in regards to their prime time schedule. It's not like back in 1997, when they covered the World Series and the then West Coast President complained that the World Series was messing up their then highly rated "Must See TV" line-up. I think I read somewhere that they're still struggling in the 18-49 demographic this season. Networks need to to understand that major sporting events could have a positive effect by providing a major promotional tool for said shows.
I actually wouldn't be surprised if CBS did something with Turner. TBS produced two specials (one for the All-Star Break and another for the late season pennant drive) this year that aired on the CBS Sports Spectacular. The last time that CBS had baseball back in the early '90s, they wound up losing about $500 million after paying $1 billion for exclusive broadcasting rights (over ABC and NBC). CBS doesn't really have a whole lot of major or note worthy sports programming from around the end of March-beginning of April (like right after the NCAA Men's Basketball Tournament and the Masters) until September (when college football, the US Open tennis tournament, and the NFL starts).