Take it as a sign that Midwest Plaza’s largest tenant intends to stick around for a while — the Minneapolis office tower will be renamed McGladrey Plaza next month.

McGladrey is exercising a naming-rights option in its four-year-old lease, according to officials at the Bloomington-based accounting and consulting firm and the property owner.

It’s the first time that building owner United Properties United Properties Latest from The Business Journals CB Richard Ellis changes name to CBRE GroupTarget buys site across from its downtown Minneapolis HQUnited Properties bows out of Colorado NASA project Follow this company has named one of its properties after a tenant. The building was originally named for Midwest Federal Savings and Loan, which collapsed in 1989. Thea 419,000-square-foot, Class B building at 801 Nicollet Mall also was the fictional home of The Mary Tyler Moore Show’s WJM-TV newsroom.

Tenants were notified of the change this week. New exterior signs, window banners, skyway markers and even the dual-tower building’s floormats will get the McGladrey treatment beginning in mid-June, said Brian Burg, the building’s longtime Northmarq general manager.

McGladrey did not pay extra for the naming rights when it negotiated its most recent lease in 2007, which runs through 2020.

“It gives us a lot of visibility in the community, particularly in the downtown Minneapolis area. Name recognition is a big deal to us,” said Mike Nelson, the firm’s managing partner for the Minneapolis office. “This is definitely us saying that we intend to stay in Minneapolis, in Minnesota for the long term.”

McGladrey has been a tenant of what will soon be called McGladrey Plaza since 1982, ...

http://www.bizjournals.com/twincities/print-edition/2011/05/20/midwest-plaza-renamed-for-its-top-tenant.html

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