Brian Damage
09-16-2011, 12:51 AM
The Playboy Club (NBC)
NBC is inviting potential fans inside the Playboy Club. In this case, Bloomingdale's shoppers will get not only a chance to pose -- virtually, that is -- with the cast of the Amber Heard-led drama, but also an opportunity to win a walk-on role in the soapy series. As part of the network's multifaceted deal with the department store, its new shows will also be featured in store windows and catalogs.
http://www.hollywoodreporter.com/news/how-networks-are-scrambling-persuade-236157
NBC is inviting potential fans inside the Playboy Club. In this case, Bloomingdale's shoppers will get not only a chance to pose -- virtually, that is -- with the cast of the Amber Heard-led drama, but also an opportunity to win a walk-on role in the soapy series. As part of the network's multifaceted deal with the department store, its new shows will also be featured in store windows and catalogs.
http://www.hollywoodreporter.com/news/how-networks-are-scrambling-persuade-236157