Brian Damage
09-16-2011, 12:47 AM
2 Broke Girls (CBS)
CBS is getting caffeinated about its Kat Dennings diner comedy. In addition to branding cup sleeves at New York and L.A. coffee shops leading up to the show's bow, the network plans to give away free coffee on premiere day. Waitresses wearing 2 Broke Girls attire will pass around themed Zagat Guides for Cheap Eats, and Beth Behrs, who plays a Wharton grad on the show, will attend a pilot screening and Q&A at the Philadelphia business school.
http://www.hollywoodreporter.com/news/how-networks-are-scrambling-persuade-236157
CBS is getting caffeinated about its Kat Dennings diner comedy. In addition to branding cup sleeves at New York and L.A. coffee shops leading up to the show's bow, the network plans to give away free coffee on premiere day. Waitresses wearing 2 Broke Girls attire will pass around themed Zagat Guides for Cheap Eats, and Beth Behrs, who plays a Wharton grad on the show, will attend a pilot screening and Q&A at the Philadelphia business school.
http://www.hollywoodreporter.com/news/how-networks-are-scrambling-persuade-236157