Shows such as Fox's animated comedies The Simpsons and Family Guy -- which averaged a middling 7.3 million and 7.8 million total viewers last season, respectively -- can charge more than $250,000 for a 30-second spot. That's 14 percent more than the female-skewing ABC drama Grey's Anatomy, which averaged nearly 12 million viewers and charged about $220,000 for a 30-second commercial last season. "If you're designing a show and you want to make a lot of money, you want to bring in young men," says Gordon.

http://www.hollywoodreporter.com/news/television-shows-men-watch-222356

Reason: NFL lead-in in the fall on most Sundays.