JamesG
06-16-2011, 05:35 PM
"The Big C" Partners With American Cancer Society
by Chris Harnick
posted Jun 16th 2011
Showtime and "The Big C" are partnering with the American Cancer Society for a new campaign.
Showtime has launched "C Yourself," a multi-platform campaign that encourages viewers to show their support for the series and the fight to eradicate cancer. For every photo uploaded on one of the campaign's sites, Showtime will contribute $5 to the American Cancer Society.
The campaign call-to-action will live on Facebook - http://apps.facebook.com/cyourself/
http://www.aoltv.com/2011/06/16/goldie-hawn-viagra-diaries-hbo/
by Chris Harnick
posted Jun 16th 2011
Showtime and "The Big C" are partnering with the American Cancer Society for a new campaign.
Showtime has launched "C Yourself," a multi-platform campaign that encourages viewers to show their support for the series and the fight to eradicate cancer. For every photo uploaded on one of the campaign's sites, Showtime will contribute $5 to the American Cancer Society.
The campaign call-to-action will live on Facebook - http://apps.facebook.com/cyourself/
http://www.aoltv.com/2011/06/16/goldie-hawn-viagra-diaries-hbo/