http://www.nypost.com/p/news/business/olympic_hurdle_for_ebersol_and_comcast_XI0JUw7oIENXq1twhHsojP

NBC sports boss Dick Ebersol is said to be facing an uphill battle in trying to convince new owners Comcast to shell out big bucks for the 2014 and 2016 games.

All the other networks (ABC, CBS and Fox) have strong cable properties, so they're in good shape for multicasting.