TMC
01-28-2011, 05:50 AM
http://tv.groups.yahoo.com/group/Eric_Shanks_is_Ruining_Fox_Sports/
DirecTV’s Eric Shanks was named president of corporate sibling FOX
Sports in June, ushering in a new era of experimentation at a network
famous for it. Since taking over, Shanks has made a variety of
cosmetic changes to sports telecasts on FOX, including having all FOX
sporting events air in widescreen on standard definition televisions
(“It's time to actually to start producing for the majority, which has
invested in HDTV”), making the NFL on FOX theme the official theme
music of all the network’s sporting events (“[T]here’s no better music
than the FOX theme for NFL. … It gives all of our sports that marquee
feel and a more upbeat way to come on the air"), and perhaps most
notably, adding musical cues to live NFL game action (“Just like music
in movies, you have to use it at the right times”).
Shanks has displayed a willingness to take risks, which goes back to
his first stint at FOX in the 1990s. He was involved in the
development of two memorable innovations – the now-ubiquitous first
down line on football telecasts and the glowing puck on NHL coverage.
With Shanks at the helm, perhaps FOX is on its way to creating the
next successful sports TV innovation (ala the first down line) or
perhaps the next infamous miss (ala the glowing puck).
DirecTV’s Eric Shanks was named president of corporate sibling FOX
Sports in June, ushering in a new era of experimentation at a network
famous for it. Since taking over, Shanks has made a variety of
cosmetic changes to sports telecasts on FOX, including having all FOX
sporting events air in widescreen on standard definition televisions
(“It's time to actually to start producing for the majority, which has
invested in HDTV”), making the NFL on FOX theme the official theme
music of all the network’s sporting events (“[T]here’s no better music
than the FOX theme for NFL. … It gives all of our sports that marquee
feel and a more upbeat way to come on the air"), and perhaps most
notably, adding musical cues to live NFL game action (“Just like music
in movies, you have to use it at the right times”).
Shanks has displayed a willingness to take risks, which goes back to
his first stint at FOX in the 1990s. He was involved in the
development of two memorable innovations – the now-ubiquitous first
down line on football telecasts and the glowing puck on NHL coverage.
With Shanks at the helm, perhaps FOX is on its way to creating the
next successful sports TV innovation (ala the first down line) or
perhaps the next infamous miss (ala the glowing puck).