JamesG
01-12-2011, 11:46 AM
Spider-Man Becomes Broadway's #1 Musical
by Mike Bracken
posted Jan 11th 2011
Spider-Man: Turn off the Dark has become a bit of a punchline over the last month or so, but the latest news about the Broadway adaptation of the popular Marvel comic will have Julie Taymor and her producers laughing – all the way to the bank.
The New York Times is reporting that the upstart production, plagued by bad press since a rash of accidents left several actors and crew injured, has knocked Wicked from the top of its Broadway box-office perch last week – barely.
The webslinger edged out the revised take on The Wizard of Oz by a whopping $58. The margin might have been bigger – Wicked's 1.5 million haul was based on 100% of the audience paying for tickets, while Spidey's numbers didn't factor in all the free and reduced price seats they were offering patrons while it continues its preview period.
Wicked had an average paid admission of $109.76, while Spider-Man was slightly less at $102.86.
Could this be a portent of things to come?
Wicked has been one of the highest earning shows on Broadway since it debuted back in 2003, while Spider-Man won't officially open until February 7th (after nearly a year of delays).
The battle could be quite interesting – as Spider-Man plays in a slightly larger theater (The Foxwood Theater) and boasts the name recognition of director Taymor (who helmed the stage version of The Lion King) and music from U2's Bono and The Edge.
However, as The Times mentions, the Wicked team has more experience in figuring out how to sell the most seats at premium ($300 a pop) prices – which should keep its grosses in the stratosphere for the foreseeable future.
Plus, Wicked hasn't shown any signs of waning popularity even after a seven year run. It's a proven commodity.
Either way, it seems safe to say that the executives behind Spider-Man have to be breathing a sigh of relief. After weeks of bad news, edging out a popular production like Wicked is definitely something to crow about.
Sony Films executives have to be pleased as well – as negative publicity for the musical could have a trickle down effect that compromises the earning ability of the new Spider-Man movie, which is set to reboot the franchise.
http://blog.moviefone.com/2011/01/11/spider-man-becomes-broadways-highest-grossing-musical/
by Mike Bracken
posted Jan 11th 2011
Spider-Man: Turn off the Dark has become a bit of a punchline over the last month or so, but the latest news about the Broadway adaptation of the popular Marvel comic will have Julie Taymor and her producers laughing – all the way to the bank.
The New York Times is reporting that the upstart production, plagued by bad press since a rash of accidents left several actors and crew injured, has knocked Wicked from the top of its Broadway box-office perch last week – barely.
The webslinger edged out the revised take on The Wizard of Oz by a whopping $58. The margin might have been bigger – Wicked's 1.5 million haul was based on 100% of the audience paying for tickets, while Spidey's numbers didn't factor in all the free and reduced price seats they were offering patrons while it continues its preview period.
Wicked had an average paid admission of $109.76, while Spider-Man was slightly less at $102.86.
Could this be a portent of things to come?
Wicked has been one of the highest earning shows on Broadway since it debuted back in 2003, while Spider-Man won't officially open until February 7th (after nearly a year of delays).
The battle could be quite interesting – as Spider-Man plays in a slightly larger theater (The Foxwood Theater) and boasts the name recognition of director Taymor (who helmed the stage version of The Lion King) and music from U2's Bono and The Edge.
However, as The Times mentions, the Wicked team has more experience in figuring out how to sell the most seats at premium ($300 a pop) prices – which should keep its grosses in the stratosphere for the foreseeable future.
Plus, Wicked hasn't shown any signs of waning popularity even after a seven year run. It's a proven commodity.
Either way, it seems safe to say that the executives behind Spider-Man have to be breathing a sigh of relief. After weeks of bad news, edging out a popular production like Wicked is definitely something to crow about.
Sony Films executives have to be pleased as well – as negative publicity for the musical could have a trickle down effect that compromises the earning ability of the new Spider-Man movie, which is set to reboot the franchise.
http://blog.moviefone.com/2011/01/11/spider-man-becomes-broadways-highest-grossing-musical/