Brian Damage
12-03-2010, 11:31 AM
CBS' "Mike & Molly" came out on top among new fall shows in Nielsen's viewer engagement ratings, according to The Hollywood Reporter's Live Feed blog.
That "Mike & Molly" was trailed by "Raising Hope" and "Running Wilde," suggests new comedies may be showing better engagement than dramas, the report says, pointing out that, "if that's the case, CBS' '$#*! My Dad Says' is notably absent."
Engagement ratings measure how much information a viewer recalls from a show, something that's important to advertisers, who want to reach viewers who are paying close attention, THR says.
http://www.tvweek.com/blogs/tvbizwire/
That "Mike & Molly" was trailed by "Raising Hope" and "Running Wilde," suggests new comedies may be showing better engagement than dramas, the report says, pointing out that, "if that's the case, CBS' '$#*! My Dad Says' is notably absent."
Engagement ratings measure how much information a viewer recalls from a show, something that's important to advertisers, who want to reach viewers who are paying close attention, THR says.
http://www.tvweek.com/blogs/tvbizwire/