Brian Damage
11-10-2010, 10:51 PM
Battleship. Monopoly. CandyLand. Ouija. Clue. Is there any game Hollywood hasn’t lined up for the movie treatment?
Hearing this week that CAA has snapped up ‘Rubik’s Cube’ - yes, Rubik’s Cube - as a client. Nice pay day for the Hungarian sculptor and professor of architecture, Ernő Rubik, who invented it. Why the interest in managing a multi-colored block of plastic? Well, it’s the next big movie star…. or so President Richard Lovett believes.
The agency packagers are talking with various studios and producers about structuring a film around the brain-teasing contraption. one suggestion is a film revolving around some sort of Rubik’s Cube competition, but personally, I’d much rather see a film where a desperate Hollywood exec is sucked inside one and has to, from the inside out, match the correct colors to one another.
Considering CAA represent George Clooney, Oprah Winfrey, Meryl Streep and Brad Pitt, among others, should we expect it to be a star-studded affair?
The Cube has featured in quite a few Hollywood movies already, including Dude, Where’s My Car?, but has never been the star - so to speak.
http://www.avclub.com/articles/lets-all-feign-surprise-that-theyre-making-a-rubik,47452/
http://zedomax.com/blog/wp-content/uploads/2008/11/rubiks-cube.jpg
Hearing this week that CAA has snapped up ‘Rubik’s Cube’ - yes, Rubik’s Cube - as a client. Nice pay day for the Hungarian sculptor and professor of architecture, Ernő Rubik, who invented it. Why the interest in managing a multi-colored block of plastic? Well, it’s the next big movie star…. or so President Richard Lovett believes.
The agency packagers are talking with various studios and producers about structuring a film around the brain-teasing contraption. one suggestion is a film revolving around some sort of Rubik’s Cube competition, but personally, I’d much rather see a film where a desperate Hollywood exec is sucked inside one and has to, from the inside out, match the correct colors to one another.
Considering CAA represent George Clooney, Oprah Winfrey, Meryl Streep and Brad Pitt, among others, should we expect it to be a star-studded affair?
The Cube has featured in quite a few Hollywood movies already, including Dude, Where’s My Car?, but has never been the star - so to speak.
http://www.avclub.com/articles/lets-all-feign-surprise-that-theyre-making-a-rubik,47452/
http://zedomax.com/blog/wp-content/uploads/2008/11/rubiks-cube.jpg