Brian Damage
11-02-2010, 01:48 AM
'Family Guy'
Off-color cartoon comedy "Family Guy" draws an audience of rule breakers or rebels who are 61% more likely to watch the show. Rebels don't like authority, rules or structure they deem unfair, and usually won't hesitate to make their feeling known with anger or sarcasm. Brands that would appeal to rule breakers are DiGiornio and Ford F150. Risk takers (not to be confused with rebels in the survey -- risk takers have more bravado) are 50% more likely to watch "Family Guy." They are open to new challenges but they also tend to be accepting of others and easy to get along with. Advertisers that would appeal to risk takers are Totino's and Harley-Davidson. Those that would make less of an impression are Dannon Light & Fit and Volvo C70.
http://adage.com/article?article_id=146779
Off-color cartoon comedy "Family Guy" draws an audience of rule breakers or rebels who are 61% more likely to watch the show. Rebels don't like authority, rules or structure they deem unfair, and usually won't hesitate to make their feeling known with anger or sarcasm. Brands that would appeal to rule breakers are DiGiornio and Ford F150. Risk takers (not to be confused with rebels in the survey -- risk takers have more bravado) are 50% more likely to watch "Family Guy." They are open to new challenges but they also tend to be accepting of others and easy to get along with. Advertisers that would appeal to risk takers are Totino's and Harley-Davidson. Those that would make less of an impression are Dannon Light & Fit and Volvo C70.
http://adage.com/article?article_id=146779