Mr. Television
07-13-2010, 06:52 PM
http://thebiglead.com/index.php/2010/07/12/lebrons-original-plan-make-the-announcement-the-day-of-the-espys/
LeBron’s Original Plan: Make the Announcement The Day of the ESPYs
ESPN & LeBron: “The plan was then to have Mr. James make his announcement in a special on ESPN on July 14, prior to the network’s annual ESPY awards show. After the announcement of where he would play next season and the conclusion of the one-hour show, Mr. James would then walk onstage during the live telecast of the 18th annual event from Los Angeles and present the night’s first award.” As successful as this was – sure, it damaged LeBron’s brand a bit, but people will move on as soon as a high-profile athlete is arrested – don’t you think other high-profile athletes (Carmelo Anthony? Albert Pujols? Enter NFL name here?) will attempt to duplicate it? Or was LeBron a unique situation because he’s one of the top most popular pro athletes in the US?
LeBron’s Original Plan: Make the Announcement The Day of the ESPYs
ESPN & LeBron: “The plan was then to have Mr. James make his announcement in a special on ESPN on July 14, prior to the network’s annual ESPY awards show. After the announcement of where he would play next season and the conclusion of the one-hour show, Mr. James would then walk onstage during the live telecast of the 18th annual event from Los Angeles and present the night’s first award.” As successful as this was – sure, it damaged LeBron’s brand a bit, but people will move on as soon as a high-profile athlete is arrested – don’t you think other high-profile athletes (Carmelo Anthony? Albert Pujols? Enter NFL name here?) will attempt to duplicate it? Or was LeBron a unique situation because he’s one of the top most popular pro athletes in the US?