Janice
06-12-2010, 04:21 PM
http://www.foxnews.com/us/2010/06/11/naacp-urges-hallmark-pull-racist-card-shelves/#content
Hallmark Pulls Card After Complaints of Racial Slur
(June 12) -- Hallmark has pulled one of its graduation cards off the shelves after the National Association for the Advancement of Colored People (http://www.naacp.org/) complained that it used racial stereotypes and contained an abusive slur aimed at black women.
The card's micro speaker has two Hallmark characters, Hoops and Yoyo, bantering about how the graduate is going to dominate the universe. They tell the planets to "watch your back" and issue a stern warning to "ominous" black holes.
That's where the NAACP got angry.
They say that the audio sounds more like "black whores," and that card is implying that black women are not as capable or as powerful as their white counterparts.
"It's passive intent aggressively stated in a way that makes African-Americans feel insulted," Olivia Verrett, president of the Carson-Torrance branch of the NAACP in California told local news site The Daily Breeze (http://www.dailybreeze.com/news/ci_15281166).
The card is saying that "I (as a black woman) am below class, and feel as though I can run the universe, but I'm not going to run the universe because I have to watch my back," Verrett said.
Hallmark has acted swiftly. They told all their franchises to pull the card from their shelves, and destroyed their inventory of the card.
Still, the greeting-card company denies that there is any kind of racial subtext to the card, which has been on sale for three years. Spokesman Steve Doyal insisted that it is simply a light-hearted message about graduates feeling so powerful they can dominate the universe -- even matter-devouring black holes.
"The intent here is to say that this graduate is not afraid of anything," Doyal told a local ABC affiliate (http://abclocal.go.com/kabc/story?section=news/local/los_angeles&id=7475737).
The NAACP disagrees. It's calling for a formal apology.
"I think Hallmark owes an apology," Carson City Councilwoman Lula Davis-Holmes (http://ci.carson.ca.us/content/government/council_davisholmes.asp), a member of the NAACP, told The Daily Breeze. "People are outraged."
Hallmark Pulls Card After Complaints of Racial Slur
(June 12) -- Hallmark has pulled one of its graduation cards off the shelves after the National Association for the Advancement of Colored People (http://www.naacp.org/) complained that it used racial stereotypes and contained an abusive slur aimed at black women.
The card's micro speaker has two Hallmark characters, Hoops and Yoyo, bantering about how the graduate is going to dominate the universe. They tell the planets to "watch your back" and issue a stern warning to "ominous" black holes.
That's where the NAACP got angry.
They say that the audio sounds more like "black whores," and that card is implying that black women are not as capable or as powerful as their white counterparts.
"It's passive intent aggressively stated in a way that makes African-Americans feel insulted," Olivia Verrett, president of the Carson-Torrance branch of the NAACP in California told local news site The Daily Breeze (http://www.dailybreeze.com/news/ci_15281166).
The card is saying that "I (as a black woman) am below class, and feel as though I can run the universe, but I'm not going to run the universe because I have to watch my back," Verrett said.
Hallmark has acted swiftly. They told all their franchises to pull the card from their shelves, and destroyed their inventory of the card.
Still, the greeting-card company denies that there is any kind of racial subtext to the card, which has been on sale for three years. Spokesman Steve Doyal insisted that it is simply a light-hearted message about graduates feeling so powerful they can dominate the universe -- even matter-devouring black holes.
"The intent here is to say that this graduate is not afraid of anything," Doyal told a local ABC affiliate (http://abclocal.go.com/kabc/story?section=news/local/los_angeles&id=7475737).
The NAACP disagrees. It's calling for a formal apology.
"I think Hallmark owes an apology," Carson City Councilwoman Lula Davis-Holmes (http://ci.carson.ca.us/content/government/council_davisholmes.asp), a member of the NAACP, told The Daily Breeze. "People are outraged."