Check back on Thursday morning for the full schedule and any leaked schedules. This thread will open on Wednesday evening.

EDIT: 5/20/10 8:21AM: Official Schedule: http://blog.sitcomsonline.com/2010/05/cw-upfront-2010-11-fall-2010-schedule.html

New Series Pick-Ups:

Dramas: Hellcats and Nikita

i sure hope The CW can turn their network around. I reckon if none of these new shows succedd,its gonna be game over for them.

The official CW schedule is released:

http://blog.sitcomsonline.com/2010/05/cw-upfront-2010-11-fall-2010-schedule.html


Press Release:

THE CW ANNOUNCES 2010-2011 SCHEDULE


NEW FALL SEASON PREMIERES
WITH TEN HOURS OF ORIGINAL PROGRAMMING, INCLUDING TWO NEW SERIES, “NIKITA” AND “HELLCATS”

ORIGINAL SERIES TO AIR IN EVERY TIME PERIOD,
WITH ESTABLISHED FRANCHISES ANCHORING
THE 8:00 HOUR ACROSS THE SCHEDULE

West Coast Meets East Coast
When Dramas “90210” And “Gossip Girl”
Take Up Residence on Monday Nights

Tuesday Night Brings “One Tree Hill” and “Life UneXpected”
Together for a Night of Heartfelt Drama

Wednesday Pairs Hit Reality Series “ America ’s Next Top Model”
With New Pumped-Up Cheerleader Drama “Hellcats”
With Stars Ashley Tisdale and Aly Michalka

On Thursday, Red-Hot Hit “The Vampire Diaries” Teams with
New Action-Packed Drama “Nikita,”
Starring International Star Maggie Q

In The Tenth and Final Season of “Smallville,”
Clark Kent Reunites with The Winchester Brothers
When “Smallville” and “Supernatural”
Team Up on Friday Nights

New Reality Series
“Shedding For The Wedding” (working title) Premieres Midseason
And Transformational New Reality Series “Plain Jane” Premieres in Summer

Emmy-Nominated Singer/Songwriter Katy Perry
Opened the Upfront with her hit singles
“ California Gurls” and “Hot N Cold”


May 20, 2010 (New York, New York) -- The CW Network unveiled the schedule for its 2010-2011 season today at a p resentation for advertisers, affiliates and national media in the Theater at Madison Square Garden, where singer Katy Perry rocked the house to o p en the show. The announcement was made by Dawn Ostroff, President of Entertainment, The CW.

“After just four short years as a network, The CW will p remiere our strongest schedule ever this fall, with a combination of hit shows and exciting new series giving us all-original p rogramming five nights a week for the first time,” said Ostroff. “We’ve been growing this network one hit at a time and we’re p oised for a great 2010-11 season. This year ‘The Vam p ire Diaries’ was a smash out of the box for us, and another freshman show, ‘Life Unex p ected,’ also o p ened strong and began building an intense, loyal following. On the heels of breaking ‘Gossi p Girl’ and ‘90210’ the last two seasons and the enduring p o p ularity of ‘Smallville,’ ‘Su p ernatural,’ ‘One Tree Hill’ and ‘America’s Next To p Model,’ we had more strong p rogram develo p ment and believe we have the goods once again with ‘Nikita’ and ‘Hellcats,’ two shows that are fun, fast and loud, and will enable us to make noise in the market p lace this fall. These hot new dramas will extend The CW brand and our hold on the coveted young female demogra p hic, with international action-film star Jackie-Chan p rotégé Maggie Q starring as ‘Nikita,’ an em p owered woman fighting for justice, and Ashley Tisdale of ‘High School Musical’ and Aly Michalka of ‘Bandslam’ in ‘Hellcats,’ a lively new series about a p re-law student whose life turns u p side down when she joins the cheerleading team at a major Southern university.

“Additionally, we’re excited about two new reality series coming to The CW. First u p in summer 2010 will be original p rogramming from ‘Plain Jane,’ with each week featuring a full-blown makeover for a young woman including a style transformation, new wardrobe and confidence-building assistance from the show’s host, British fashion ex p ert, Louise Roe. In addition to this p owerful fall schedule, you can ex p ect more news on original p rogramming for next season down the line as we continue to grow our business. We’re also as committed as ever to utilizing online, social media and new technologies to attract ‘Generation Digital,’ the p assionate and highly engaged young viewers who get their CW fix whenever and wherever they want it.”

On Monday, the Left Coast/Right Coast p airing of 90120 and GOSSIP GIRL will cover a lot of ground with viewers, p roviding cutting-edge drama, the latest in high fashion and backstabbing betrayal with the beautiful beach-set of 90210 from 8:00-9:00 p .m. and the p owerful and p rivileged U p p er East-siders of GOSSIP GIRL from 9:00-10:00 p .m. Des p ite tough com p etition last season, 90210 became the most DVR’d show on television, with Live-Plus-7-Day ratings that more than double its women 18-34 audience. Together, 90210 and GOSSIP GIRL have the highest concentration of women 18-34 on network television, and GOSSIP GIRL continues to be one of the most buzzed-about shows on the p lanet. Next season’s p remiere will take Serena (Blake Lively), Blair (Leighton Meester) and Chuck (Ed Westwick) to the City of Lights – Paris , France .

On Tuesday, ONE TREE HILL, the show loyal viewers demanded back, finds a new home in the 8:00-9:00 p .m. hour, followed by the second season of LIFE UNEXPECTED, last season’s critically acclaimed show about a young girl who reunites with her birth p arents after growing u p in foster care. LIFE UNEXPECTED has a ra p idly growing audience, and the two series are already a tried-and-true teaming, since LIFE UNEXPECTED, p remiered at midseason behind ONE TREE HILL with strong audience retention.

On Wednesday, AMERICA’S NEXT TOP MODEL will be back in its successful 8:00-9:00 p .m. timeslot. During its recently com p leted 14th cycle, TOP MODEL added a new judge, fashion editor André Leon Talley, and the show was number one in its time p eriod with women 18-34 and adults 18-34. Last week’s cycle 14 finale e p isode won the 8:00 p .m. hour in women 18-34, adults 18-34, females 12-34 and female teens.
The models give way to cheerleaders when the new drama HELLCATS p remieres in the 9:00-10:00 p .m. hour. HELLCATS is a p um p ed-u p drama about a young p re-law student (Aly Michalka, “Bandslam”) whose world is turned u p side-down when she loses her scholarshi p and has to join the college’s com p etitive cheerleading squad. This fun, energetic series is a behind-the-scenes look at the drama, p olitics and p ressure surrounding the football p rogram at a Southern university. Ashley Tisdale (“High School Musical”) also stars as a young woman who is totally committed to the cheerleading squad to realize her dreams.

The CW broke a major hit on Thursday nights last fall with THE VAMPIRE DIARIES, now the network’s to p -rated show. The vam p ires, witches and mere mortals of Mystic Falls will remain in the 8:00-9:00 p .m. timeslot, p roviding the p erfect jum p ing-off p oint for the non-sto p action and international intrigue of the drama NIKITA from 9:00-10:00 p .m.
NIKITA stars international action-film star and martial arts ex p ert Maggie Q (“Mission Im p ossible III ”) in the title role as a s p y and assassin for a to p secret U.S. government agency, who rebels against the system that created her and will sto p at nothing to bring their p owerful o p eration to an end. Shane West (“E.R.”) and Lyndsy Fonseca (“Kick Ass”) also star.

On Friday, two rock solid hits, SMALLVILLE and SUPERNATURAL, reunite for a great two-hour block. In its ex p losive tenth and final season, SMALLVILLE will remain in the 8:00-9:00 p .m. timeslot, where it gave the CW its best numbers ever in the time p eriod with scri p ted p rogramming last year. The series will bring Clark Kent ’s e p ic journey to a conclusion worthy of a su p erhero. In the 9:00-10:00 p .m. hour, the Winchester Brothers continue their heroic battle to ensure that good trium p hs over evil, no matter what the p ersonal cost may be to the brothers themselves. Last season, SUPERNATURAL’s ratings were u p year-to-year with women 18-49.


Following is The CW’s 2010-2011 p rimetime schedule, a night-by-night breakdown and accom p anying details on all the p rograms.


THE CW’s 2010-2011 PRIMETIME SCHEDULE



MONDAY
8:00-9:00 PM 90210 (New Night)
9:00-10:00 PM GOSSIP GIRL

TUESDAY
8:00-9:00 PM ONE TREE HILL (New Night)
9:00-10:00 PM LIFE UNEXPECTED (New Night)

WEDNESDAY
8:00-9:00 PM AMERICA ’S NEXT TOP MODEL
9:00-10:00 PM HELLCATS (New Series)

THURSDAY
8:00-9:00 PM THE VAMPIRE DIARIES
9:00-10:00 PM NIKITA (New Series)

FRIDAY
8:00-9:00 PM SMALLVILLE
9:00-10:00 PM SUPERNATURAL (New Night)


MONDAY

8:00-9:00 P.M. “90210”
The third season of 90210 welcomes the West Beverly kids to their senior year of high school. It’s the time of college acce p tances and lovers’ rejections, the time of p rom dates and p romises betrayed, the time of s p ring break, break-u p s and make-u p s – but as is always the case in Beverly Hills , it all ha p p ens in a world of sun and fun, p alm trees and warm sea breezes, success and excess. From the very beginning of the school year, the lives of the West Beverly grou p will be shaken u p in a way none of them could ever imagine. And from this new starting p oint, their journeys will take them to staggering new heights and terrifying new de p ths. We’ll see the rise of a p o p sensation and the fall of a grou p of friends, the beginning of a new love and the end of a p rofessional dream, the creation of an unlikely family and the demise of another. And that’s just the first week of school… It’s now or never for the students of West Beverly, and they’re not going to waste a moment of time. Ex p ectations are high, hormones are raging, and scandals are hiding around every corner. From the brightest moments of love and ha p p iness to the darkest hours of shame and fear, senior year at West Beverly p romises to be an unforgettable journey into the lives, ho p es and dreams of those lucky few who call 90210 home. The series stars Lori Loughlin as Debbie Wilson, Shenae Grimes as Annie Wilson, Tristan Wilds as Dixon Wilson, AnnaLynne McCord as Naomi Clark, Ryan Eggold as Ryan Matthews, Jessica Strou p as Silver, Michael Steger as Navid Shirazi, Jessica Lowndes as Adrianna Tate-Duncan, Matt Lanter as Liam Court , Trevor Donovan as Teddy Montgomery and Gillian Zinser as Ivy. 90210 is p roduced by CBS Television Studios with executive p roducer Rebecca Sinclair (“Gilmore Girls”) and Dave Rosenthal (“Gilmore Girls,” “Men in Trees”).

9:00-10:00 P.M. “GOSSIP GIRL”
High society and low blows are back as GOSSIP GIRL, a one-hour drama about the scandalous lives of Manhattan ’s elite, returns for its much-antici p ated fourth season. Season three ended with a BANG! as a heartbroken Chuck Bass lay bleeding in the streets of Prague while Blair Waldorf and a newly-single Serena van der Woodsen jetted off to Paris for a fabulous summer abroad. Meanwhile, Nate Archibald fresh off his p ainful breaku p with Serena, decided to take a p age out of Chuck’s p layboy p laybook just as Dan Hum p hrey discovered he was going to have to settle down and be a father – to Georgina S p arks’ baby! Season four will o p en with a radiant Serena and Blair enjoying their grand and romantic summer in Paris …until Chuck mysteriously arrives in town with a new girlfriend and a new identity. Blair swore off Chuck forever but will this changed man woo Blair into having a change of heart, or will Queen B set her sights on ruling Columbia University ? And as for that baby…? The series stars Blake Lively as Serena van der Woodsen, Leighton Meester as Blair Waldorf, Penn Badgley as Dan Hum p hrey, Chace Crawford as Nate Archibald, Taylor Momsen as Jenny Hum p hrey, Ed Westwick as Chuck Bass, Jessica Szohr as Vanessa Abrams, Kelly Rutherford as Lily van der Woodsen and Matthew Settle as Rufus Hum p hrey. Filmed in New York and based on the p o p ular series of young-adult novels by Cecily von Ziegesar, GOSSIP GIRL is from

Fake Em p ire and Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios with executive p roducers Josh Schwartz (“Chuck,” “The O.C.”), Ste p hanie Savage (“The O.C.”), Leslie Morgenstein (“The Vam p ire Diaries”), Bob Levy (“The Vam p ire Diaries”) and Joshua Safran.



TUESDAY

8:00-9:00 P.M. “ ONE TREE HILL”
After a seventh season that saw ONE TREE HILL continue to grow and break new ground, the show enters season eight with more than 150 e p isodes under its belt. The new season finds Brooke Davis ha p p ier than ever. Recently engaged to Julian, her wedding will be the ca p tivating affair one might ex p ect from a young, beautiful, successful fashion designer. As Nathan Scott p re p ares for his second season in the NBA, the Scott family is ex p ecting their second child and Haley feels as though the baby will be a girl. How will she balance her p regnancy while raising Jamie and p ursuing her music career? Also, Quinn and Clay’s lives hang in the balance, the victims of a brutal attack which affects all of their friends and family. Season eight of ONE TREE HILL will ex p lore the delicate balance that contem p orary twenty-somethings face as they endeavor to build and define what their lives will be, while overcoming difficulties and embracing the good things that they sometimes take for granted, shrouded in the p ursuit of someday. It will be a celebration of the most im p ortant things, among them the quest for love, laughter, health, friends, career and family: timeless p ursuits that have always mattered, and matter now, in a p lace called Tree Hill. The series stars James Lafferty as Nathan Scott, So p hia Bush as Brooke Davis, Bethany Joy Galeotti as Haley James Scott, Robert Buckley as Clay Evans, Austin Nichols as Julian Baker, Shantel VanSanten as Quinn James and Jackson Brundage as Jamie Scott. ONE TREE HILL was created by Mark Schwahn and is executive p roduced by Schwahn, Joe Davola, Greg Prange, Mike Tollin and Brian Robbins. ONE TREE HILL is a Mastermind Laboratories and Tollin/Robbins Production in association with Warner Bros. Television.

9:00-10:00 P.M. “ LIFE UNEXPECTED”
Returning for a second season, LIFE UNEXPECTED is a coming-of-age family drama that centers around 16-year-old Lux, who was given u p for ado p tion at birth but never ado p ted. When she is p ut back into the custody of her estranged-since-high-school birth p arents, radio show host Cate and bartender Baze, the three form an unlikely family, com p licated by the fact that Cate is engaged to her co-host, Ryan. Cate and Baze struggle with becoming insta- p arents and raising a daughter they are only now getting to know, while Ryan must deal with the fact that Cate’s feelings for Baze aren’t entirely in the p ast. Lux, meanwhile, tries to reconcile her p ast with her p resent, often torn between her old friends from foster care and her new family. As the unlikely trio begins to grow u p together, Lux encourages Baze to reveal what she already knows – that he is in love with Cate, just like a p art of Cate is in love with him. Baze tries to sto p Cate’s wedding, but when he’s too late, Cate marries Ryan. Heading into next season, our unlikely threesome become a foursome as Ryan joins the family. The series stars Shiri A p p leby as Cate Cassidy, Kristoffer Polaha as Nate “Baze” Bazile, Britt Robertson as Lux, Austin Basis as Math and Kerr Smith as Ryan Thomas . LIFE UNEXPECTED is p roduced by CBS Television Studios and Warner Bros. Television in association with Mojo Films with executive p roducers Liz Tigelaar (“Brothers and Sisters,” “What About Brian”) and Gary Fleder (“October Road”).


WEDNESDAY

8:00-9:00 P.M. “ AMERICA ’S NEXT TOP MODEL”
Returning with its fifteenth and sixteenth cycles, the runaway runway hit series stars Tyra Banks. The show gives real p eo p le an o p p ortunity to p rove that they can make it in the high-stress, high-stakes world of su p ermodeling. With mentoring by Tyra Banks and ex p osure to high- p rofile fashion-industry gurus, young women of various backgrounds, sha p es and sizes must endure a highly accelerated modeling boot cam p and face weekly tests to determine who will make the cut as they vie for a p rofessional modeling contract. The executive p roducers are Ken Mok (“Making the Band”), Tyra Banks and Laura Fuest. The series was created by Tyra Banks and develo p ed by Mok and Kenya Barris. AMERICA’S NEXT TOP MODEL is p roduced by 10 by 10 Entertainment in association with Bankable Productions.

9:00-10:00 P.M. “HELLCATS”
HELLCATS is a coming-of-age story about Marti Perkins, a young, p re-law student at Lancer University in Mem p his , Tennessee . Marti is cool, hi p and alt, but her world fli p s u p side down, literally and figuratively, when she loses her scholarshi p , and realizes the only way she can stay in school is by reigniting her dormant teen gymnastic skills to win a p lace on Lancer’s legendary cheerleading team, The Hellcats. Against her every instinct, Marti goes for it and makes the squad, and is thrust into a world of camaraderie, backstabbing and the intersection of s p orts, backroom academia and big money. Marti’s new roommate, Savannah Monroe, a p etite, p e p p y Texan, is among the diverse cast of athletes, undergrads, family and friends, all set on the s p rawling cam p us of a p owerhouse college football p rogram in the dee p South. The series stars Aly Michalka as Marti Perkins, Ashley Tisdale as Savannah Monroe, Heather Hemmens as Alice Verdura, Robbie Jones as Lewis Flynn, Matt Barr as Dan Patch, with Sharon Leal as Vanessa Lodge and Gail O’Grady as Wanda Perkins. HELLCATS is from Bonanza Productions Inc. in association with Tom Welling Productions, Warner Bros. Television and CBS Television Studios with executive p roducers Kevin Mur p hy (“Des p erate Housewives”), Tom Welling (“Smallville”) and Allan Arkush (“Heroes,” “Crossing Jordan”). The p ilot was directed by Allan Arkush.


THURSDAY

8:00-9:00 P.M. “THE VAMPIRE DIARIES”
Returning for its second season, THE VAMPIRE DIARIES is the story of two vam p ire brothers obsessed with the same beautiful girl, and battling to control the fate of an entire town. During season one, Stefan and Damon Salvatore returned to their hometown of Mystic Falls, Virginia, for very different reasons − Stefan was determined to get to know Elena Gilbert, who bears a striking resemblance to Katherine Pierce, the beautiful but ruthless vam p ire the brothers knew and loved in 1864, while Damon was intent on releasing Katherine from the tomb where he believed she was tra p p ed by a witch’s s p ell all those years ago. At the end of season one, Elena’s uncle set a p lan in motion that brought the Founder’s Day celebration to an end amid chaos, destruction and death, and saw the return of the vengeful Katherine Pierce. Next season, the a p p earance of the villainous Katherine in Mystic Falls throws a wrench into the love triangle between Stefan, Elena and Damon, and the other residents of Mystic Falls must choose sides as they fall victim to a new breed of danger. New and unex p ected friendshi p s will be forged, allies will become enemies, and hearts will be broken. Stefan and Damon will be forced to face a villain more evil and diabolical than they ever believed p ossible. And they’ll take their shirts off. Frequently. The series stars Nina Dobrev as Elena Gilbert, Paul W esley as Stefan Salvatore, Ian Somerhalder as Damon Salvatore, Steven R. McQueen as Jeremy Gilbert, Sara Canning as Jenna Sommers, Katerina Graham as Bonnie Bennett, Candice Accola as Caroline Forbes, Zach Roerig as Matt Donovan, Michael Trevino as Tyler Lockwood and Matt Davis as Alaric Saltzman. Based on the series of books by L. J. Smith, THE VAMPIRE DIARIES is from Bonanza Productions Inc., Outerbanks Entertainment and Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios with executive p roducers Kevin Williamson (“Scream,” “Dawson’s Creek”), Julie Plec (“Kyle XY,” “Wasteland”), Leslie Morgenstein (“Gossi p Girl,” “Private”) and Bob Levy (“Gossi p Girl,” “Privileged”).

9:00-10:00 P.M. “NIKITA”
When she was a dee p ly troubled teenager, Nikita was rescued from death row by a secret U.S. agency known only as Division, who faked her execution and told her she was being given a second chance to start a new life and serve her country. What they didn’t tell her was that she was being trained as a s p y and assassin. Ultimately, Nikita was betrayed and her dreams shattered by the only p eo p le she thought she could trust. Now, after three years in hiding, Nikita is seeking retribution and making it clear to her former bosses that she will sto p at nothing to ex p ose and destroy their covert o p eration. For the time being, however, Division continues to recruit and train other young p eo p le, erasing all evidence of their former lives and turning them into cold and efficient killers. One of these new recruits, Alex, is just beginning to understand what lies ahead for her and why the legendary Nikita made the des p erate decision to run. The series stars Maggie Q as Nikita, Lyndsy Fonseca as Alex, Shane West as Michael, Aaron Stanford as Birkhoff, Ashton Holmes as Thom, Tiffany Hines as Jaden, with Melinda Clarke as Amanda and Xander Berkeley as Percy. NIKITA is from Warner Bros. Television in association with Wonderland Sound and Vision, with executive p roducers Craig Silverstein (“Bones,” “K-Ville”), Danny Cannon (“ CSI : Crime Scene Investigation,” “Chuck”), McG (“Su p ernatural,” “Chuck,” “The O.C.,” “Charlie’s Angels”), and Peter Johnson (“Su p ernatural,” “Chuck”). The p ilot was directed by Danny Cannon.



FRIDAY

8:00-9:00 P.M. “SMALLVILLE”
Entering its ex p losive tenth and final season, SMALLVILLE culminates in the e p ic rise of the world’s ultimate hero – Su p erman. Finally working alongside the intre p id Lois Lane at the Daily Planet, Clark Kent had acce p ted his destiny as the guardian of Metro p olis when General Zod arrived, challenging Clark ’s authority and p ower. Just when the romance between Clark and Lois began to bloom, Clark was called into duty by the legendary Justice Society and his own burgeoning league of heroes to fight the gathering dark forces. As season nine drew to a close, Clark sacrificed himself to save the world from Zod. Season ten p romises the classic reuniting of the timeless romance between Clark and Lois, and brings Clark face-to-face with his destiny as he overcomes his final trials and forges the iconic identity that will be known for all time. The series stars Tom Welling as Clark Kent, Erica Durance as Lois Lane, Justin Hartley as Oliver Queen and Cassidy Freeman as Tess Mercer. SMALLVILLE was develo p ed for television by Alfred Gough & Miles Millar (“Shanghai Noon,” “The Mummy: Tomb of the Dragon Em p eror”), based on the DC Comics characters. Kelly Souders & Brian Peterson serve as executive p roducers, along with James Marshall, Mike Tollin, Brian Robbins, Joe Davola and Tom Welling. The series is p roduced by Tollin/Robbins Productions, Millar/Gough Ink and Warner Bros. Television. SUPERMAN was created by Jerry Siegel and Joe Shuster.


9:00-10:00 P.M. “SUPERNATURAL”
Returning for its sixth season, this haunting series follows Sam and Dean Winchester, two brothers bound by tragedy and blood to their dangerous, other-worldly mission. This p ast season, Dean and Sam faced their toughest foe yet: the Devil himself. As the A p ocaly p se raged on around them, the brothers, aided only by a dwindling band of fellow hunters and rebel angel Castiel, sought a way to sto p Lucifer and save the p lanet. Ultimately, they discovered a way to force Lucifer back into Hell and end the A p ocaly p se – but at tremendous cost: Sam’s life. Season six will be a season of mystery and shadow. Heaven and Hell have been left in com p lete disarray since the a p ocaly p tic events of season five. And now, monsters, angels and demons roam across a lawless and chaotic landsca p e. And so Dean Winchester, who has retired from hunting and sworn never to return, finds himself being p ulled back into his old life – p ulled back by none other than Sam Winchester, who has esca p ed from Hell. The two reunite to beat back the rising tide of creatures and demon-s p awn, but they quickly realize that neither are who they used to be, their relationshi p isn’t what it used to be, and that nothing is what it seems. The series stars Jared Padalecki as Sam Winchester, Jensen Ackles as Dean Winchester and Misha Collins as Castiel. SUPERNATURAL is from Warner Bros. Television in association with Wonderland Sound and Vision, with executive p roducers McG (“Nikita,” “Charlie’s Angels,” “The O.C.”), Eric Kri p ke (“Boogeyman”), Robert Singer (“Midnight Caller”), Sera Gamble, Ben Edlund and Phil Sgriccia.




SUMMER 2010

“PLAIN JANE”
PLAIN JANE is a new summer reality series that transforms one woman from the inside out to reveal a brand new woman. Each of the eight e p isodes will feature a new “Jane” searching for the change of a lifetime. With the hel p of British fashion ex p ert Louise Roe (“Fashion Police: The 2009 Grammy Awards”), each Plain Jane will receive a head-to-toe style transformation, including new wardrobe and confidence-building exercises. Once the transformation is com p lete, the formerly Plain Jane will sur p rise her unsus p ecting crush with the new look and reveal her true feelings to him. A love connection is – or isn’t – made. Hosted by Louise Roe, PLAIN JANE is executive p roduced by Allison Grodner (“Big Brother”), Rich Meehan (“Big Brother”) and Amy Palmer (“You’re Cut Off”) for Fly on the Wall Entertainment. The series is distributed by Sony Pictures Television.



MIDSEASON 2011

“SHEDDING FOR THE WEDDING” (working title)
They are two of the most stressful things in life – p lanning a wedding and losing weight. Ten overweight engaged cou p les will live together and battle for the wedding of their dreams over a three-month p eriod. Every e p isode, the cou p les will face off in a big p hysical challenge, com p eting to win one element of their wedding – from the invitations, to the cake, to the rings. Whatever they win will be theirs to kee p . Together, they will p lan their weddings with the hel p of the nation’s to p wedding p lanners, they will take a vow to eat right and exercise, and world-class trainers and nutritionists will com p letely overhaul their bodies. At the end of each e p isode, the cou p les will ste p on the scale and be weighed together – the cou p le who lost the least amount of combined weight that week will be eliminated. In the end, one cou p le will win their fantasy wedding – a once-in-a-lifetime event – that America will attend. SHEDDING FOR THE WEDDING (working title) is from Raquel Productions Inc. with executive p roducers Dave Broome (“The Biggest Loser”) and Rick Hurvitz (“Pim p My Ride”).

A good schedule, as best as can be expected and one that might even give The CW a bit of an A18-49 lift (on Tuesdays and Fridays, at least).

Finally, Miss Ostroff saw the wisdom of dropping her waste-of-time 'ANTM' encore, which only served to diminish the Wednesday night rating, this enshrined encore being a carryover over from her UPN days.

Although 'One Tree Hill' and 'Life Unexpected' both got only 13-episode orders, they will probably get back 9's if they do well on Tuesdays.

The slotting of 'Hellcats' out of 'ANTM' and 'Nikita' out of 'The Vampire Diairies' will ensure at least adequate sampling for both of these fresh skeins.

I do find it odd that The CW is not ordering any mid-season shows at this point. This might be an indication of a very tight budgetary leash, or indecision on which additional pilots to pick up. Of the remaining development candidates, the only worthy candidates are 'Nomads' (could fit as a replacement for 'Nikita' if needed) or 'Plymouth Rock' (could serve as a replacement for any of the Monday to Wednesday skeins). If Miss Ostroff has to reach back further into her previously pilotted pile, passed over projects worthy of re-activation include 'Host', the 'Veronica Mars: FBI Academy' time-leap and the 'Charmed Sons' spinoff.

The CW has added a midseason series to their schedule next season: “Shedding For The Wedding” (working title, reality series) Premieres Midseason. See press release above for details.

I'm just going to stick with Smallville since this is its last season I won't be watching CW next year.

As part of an effort to make their Saturday AM kidvid sked more anime-ish by re-programming it with a number of Japanese anime hit programs, The CW's CW4Kids block will be re-branded this fall to Toonzai:

http://toonbarn.com/2010/04/thecw4kids-to-become-toonzai-says-4kids-entertainment/

This re-branding will make it the third branding for the network since The CW began operations:

September 2006 - May 2008: KidsWB
May 2008 - September 2010: CW4Kids
September 2010 - onwards: Toonzai


The Toonzai sked has not been finalized, but is reported to include the carryover anime programs 'Yu-Gi-Oh!' and 'Sonic X', as well as the introduction of at least one new fall series, the anime skein 'Dragon Ball Z Kai'.

Also, today marks the series finale of 'The Tyra Banks Show' on The CW Daytime. For the summer, encores of 'The Tyra Banks Show' will be broadcast at both 3 pm and 4 pm across The CW network. The network has not yet announced their plans for what programs will take over the 3-5 pm Monday through Friday timeslot come this fall, but encore programming from the Warner library is expected (perhaps a return of 'E/R'?).

http://www.deadline.com/2010/05/full-series-rankings-for-the-2009-10-b roadcast-season/

The CW had the seven lowest-rated shows of the 2009-10 season, including dead-last "High Society," which ranked No. 124. And surprisingly, "Life Unexpected" had more total viewers, on average, than "Gossip Girl," "One Tree Hill" and "90210." Meanwhile, the highest-rated sitcom was "Two and a Half Men" at No. 11, followed closely by "The Big Bang Theory" at No. 12. The highest-rated new show of the season was "Undercover Boss," which came in at No. 6, followed by No. 19 "The Good Wife."

THE CW NETWORK ANNOUNCES FALL PREMIERE DATES

“AMERICA ’S NEXT TOP MODEL” CYCLE 15 AND NEW DRAMA “HELLCATS” KICK-OFF THE CW’S FIFTH BROADCAST SEASON ON WEDNESDAY, SEPTEMBER 8

HIGHLY ANTICIPATED “NIKITA” TO PREMIERE FOLLOWING HIT
“THE VAMPIRE DIARIES” ON SEPTEMBER 9


Wednesday, June 30, 2010 (Burbank, CA) -- The CW Network has set its fall premiere schedule, launching its fifth broadcast season with 10 hours of original programming of returning favorites and two new series.

On Wednesday, September 8, Cycle 15 of the hit reality series AMERICA’S NEXT TOP MODEL (8:00-9:00 p .m. ET) kicks-off the 2010-2011 season, followed by the series p remiere of new drama HELLCATS (9:00-10:00 p .m. ET). HELLCATS is a pumped-up drama about a young pre-law student (Aly Michalka, “Bandslam”) whose world is turned u p side-down when she loses her scholarshi p and has to join the college’s com p etitive cheerleading squad. This fun, energetic series is a behind-the-scenes look at the drama, p olitics and p ressure surrounding the football p rogram at a Southern university. Ashley Tisdale (“High School Musical”) also stars as a young woman who is totally committed to the cheerleading squad to realize her dreams.

On Thursday, Se p tember 9, the network’s #1 show, THE VAMPIRE DIARIES ( 8:00-9:00 p .m. ET ) returns for a second season and leads into new action-drama series NIKITA ( 9:00-10:00 p .m. ET ). NIKITA stars international action-film star and martial arts ex p ert Maggie Q (“Mission Im p ossible III ”) in the title role as a s p y and assassin for a to p secret U.S. government agency, who rebels against the system that created her and will sto p at nothing to bring their p owerful o p eration to an end.

On Monday, Se p tember 13, viewers will get the best of both coasts when the third season p remiere of 90210 (8:00-9:00 p .m. ET) leads into the season four p remiere of GOSSIP GIRL (9:00-10:00 p .m. ET).

On Tuesday, Se p tember 14, two fan favorites go back-to-back when season eight of ONE TREE HILL ( 8:00-9:00 p .m. ET ) leads into the second season of LIFE UNEXPECTED ( 9:00-10:00 p .m. ET ).

On Friday, Se p tember 24, SMALLVILLE (8:00-9:00 p .m. ET) kicks-off its tenth and final season with the non-sto p action and classic DC Comics characters viewers love, followed by the sixth season of SUPERNATURAL (9:00-10:00 p .m. ET).


Following is The CW’s fall premiere schedule:

Wednesday, Sept. 8
8:00-9:00 p.m. “AMERICA ’S NEXT TOP MODEL” (Season Premiere)
9:00-10:00 p.m. “HELLCATS” (Series Premiere)

Thursday, Sept. 9
8:00-9:00 p.m. “THE VAMPIRE DIARIES” (Season Premiere)
9:00-10:00 p.m. “NIKITA” (Series Premiere)

Monday, Sept. 13
8:00-9:00 p.m. “90210” (Season Premiere)
9:00-10:00 p.m. “GOSSIP GIRL” (Season Premiere)

Tuesday, Sept. 14
8:00-9:00 p.m. “ONE TREE HILL” (Season Premiere)
9:00-10:00 p.m. “LIFE UNEXPECTED” (Season Premiere)

Friday, September 24
8:00-9:00 p.m. “SMALLVILLE” (Season Premiere)
9:00-10:00 p.m. “SUPERNATURAL (Season Premiere)

All Times ET

this whole network is ridiculous.

What is the official first day of the 2010 - 2011 season ?
September 20th or September 27h ?

Monday, September 20.

Technically this is for 2009-2010, but we are close to 2010-11 anyway.

“18 TO LIFE ”
BRINGS SUMMER LOVING TO THE CW

Romantic Comedy to Air Tuesday Nights Beginning August 3


July 15, 2010 (Burbank, CA) -- Summer is about to get a lot hotter when The CW unleashes 18 TO LIFE , the hit Canadian comedy series about a modern-day Romeo and Juliet. The network will air all 12 half-hour episodes from the premiere season of 18 TO LIFE on Tuesday nights beginning August 3, with back-to-back episodes airing from 9:00-9:30 and 9:30-10:00 p.m. ET .

In the premiere episode of 18 TO LIFE, when Tom and Jessie – 18-year-old next-door neighbors who have grown up together – run off and get married, their warring families are forced to become one in this hilarious multi-generational half-hour about relationships, true love, and who takes out the garbage. The series explores intimate relationships in combustible combinations as husband-wife, mom-dad, and in-laws all struggle to influence the newlyweds and control the extended family’s destiny. Tom and Jessie move into his parents’ attic and their marriage becomes public property, creating an endless string of challenges for the couple. As this new love blooms audaciously amidst the two settled marriages, it stirs up new frictions and old passions in both sets of parents.

18 TO LIFE stars Stacey Farber (“Degrassi: The Next Generation”) and Michael Seater (“The Sin Bin,” “Life With Derek”) as the young lovers, along with Peter Keleghan (“Billable Hours,” “The Newsroom”), Al Goulem (“The Tournament,” “Stardom”), Ellen David (“Surviving My Mother,” “The Business”), and Angela Asher (“Degrassi: The Next Generation,” “Queer as Folk”) as the p arents, as well as Jesse Rath (“The Trotsky,” “Prom Wars”), and Tiio Horn (“Wild Hunt,” “The Trotsky”).

The show, which has just begun production on its second season in Montreal, Quebec, Canada, is a co-production between Galafilm Inc. and Sound Venture Inc. in association with CBC Television. The series airs in Canada on the CBC, and is distributed internationally by ITV Studios Global Entertainment.

The series is created, written, and executive p roduced by Gemini Award-winning writer Derek Schreyer (“Murdoch Mysteries,” “Cold Squad”), International Emmy Award-winning p roducer Karen Troubetzkoy (“15/Love,” “The Magician’s House”) and PrimeTime Emmy Award-winning Galafilm CEO Arnie Gelbart.

You think The CW would have scheduled their only two summer series together on the same night. Either way, both this and Plain Jain will bomb come the end of July and early August.

This is good news for me since I wanted to see this being a fan of both Degrassi and Life with Derek. Pavan wasn't ABC going to pick up 18 to Life a while back?

http://www.deadline.com/2010/07/dawn-ostroff-the-days-of-waking-up-and-looking-at-the-overnight-ratings-are-gone/

Dawn Ostroff, now the longest-running network entertainment president (for 9 years at CW and UPN), says: " "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."

Specials so far:

Wednesday, December 8, 2010
8:00pm VICTORIA'S SECRET FASHION SHOW (R, CW Premiere)
9:00pm FASHION FORWARD: MAKING IT

Monday, December 13 through Friday, December 17, 2010
8:00pm & 9:00pm THE VAMPIRE DIARIES (R)

Wednesday, December 22 and December 29 2010
8:00pm HELLCATS (R)

Any rumors on how they'll do the mid-season? 3 month breaks again until spring was the way they went last season.

http://www.deadline.com/2010/07/dawn-ostroff-the-days-of-waking-up-and-looking-at-the-overnight-ratings-are-gone/

Dawn Ostroff, now the longest-running network entertainment president (for 9 years at CW and UPN), says: " "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."
so now they just stick their heads in the sand?

The 2 hour series finale of Life Unexpected will air Tuesday, January 18.

According to the official trailers,

90210 is back on Monday, January 24
Gossip Girl is back on Monday, January 24
One Tree Hill is back on Tuesday, January 25

Still nothing about Shedding For The Wedding.

I've also heard Supernatural is coming back on January 28.

THE CW NETWORK UNVEILS MIDSEASON SCHEDULE


All-New Episodes Return Week of January 24

HELLCATS Roars to Tuesday Nights at 9PM Beginning January 25

AMERICA’S NEXT TOP MODEL Returns Wednesday, February 23,

Followed by the Series Premiere of SHEDDING FOR THE WEDDING

Special Season Finale of LIFE UNEXPECTED in Back-to-Back Episodes,
Tuesday, January 18


December 13, 2010 (Burbank, CA) -- The CW Network announced today its midseason schedule, with the majority of the network’s primetime schedule returning with original episodes the week of January 24, including a new night for HELLCATS. The network also announced the premiere of an all new cycle of AMERICA ’S NEXT TOP MODEL and the series premiere of SHEDDING FOR THE WEDDING.

The CW’s primetime schedule returns from holiday break with an all-new slate of original episodes the week of January 24, beginning Monday night with original episodes of 90210 and GOSSIP GIRL.

Beginning Tuesday, January 25, HELLCATS cheers for a new night, Tuesdays at 9 p.m. , following ONE TREE HILL. A special season finale of LIFE UNEXPECTED will air in back to back episodes on Tuesday, January 18.

AMERICA’S NEXT TOP MODEL returns to the catwalk on The CW Wednesday, February 23 with an all-new Cycle 16, followed by the series premiere of SHEDDING FOR THE WEDDING, hosted by Sara Rue, February 23 at 9 p.m.


Following is The CW’s midseason plan for premieres and the return of new episodes to the schedule (in chronological order):

Tuesday, January 18
8:00-10:00 p.m. Life Unexpected (Season Finale)

Monday, January 24
8:00-9:00 p.m. 90210 (Original Episodes Return)
9:00-10:00 p.m. Gossip Girl (Original Episodes Return)

Tuesday, January 25
8:00-9:00 p.m. One Tree Hill (Original Episodes Return)
9:00-10:00 p.m. Hellcats (New Night)

Thursday, January 27
8:00-9:00 p.m. The Vampire Diaries (Original Episodes Return)
9:00-10:00 p.m. Nikita (Original Episodes Return)

Friday, January 28
8:00-9:00 p.m. Smallville (Original Episodes Return)
9:00-10:00 p.m. Supernatural (Original Episodes Return)

Wednesday, February 23
8:00-9:00 p.m. America ’s Next Top Model (Season Premiere)
9:00-10:00 p.m. Shedding for the Wedding (Series Premiere)

All Times ET

THE CW NETWORK UNVEILS MIDSEASON SCHEDULE
Following is The CW’s midseason plan for premieres and the return of new episodes to the schedule (in chronological order):

Tuesday, January 18
8:00-10:00 p.m. Life Unexpected (Season Finale)

Monday, January 24
8:00-9:00 p.m. 90210 (Original Episodes Return)
9:00-10:00 p.m. Gossip Girl (Original Episodes Return)

Tuesday, January 25
8:00-9:00 p.m. One Tree Hill (Original Episodes Return)
9:00-10:00 p.m. Hellcats (New Night)

Thursday, January 27
8:00-9:00 p.m. The Vampire Diaries (Original Episodes Return)
9:00-10:00 p.m. Nikita (Original Episodes Return)

Friday, January 28
8:00-9:00 p.m. Smallville (Original Episodes Return)
9:00-10:00 p.m. Supernatural (Original Episodes Return)

Wednesday, February 23
8:00-9:00 p.m. America ’s Next Top Model (Season Premiere)
9:00-10:00 p.m. Shedding for the Wedding (Series Premiere)

All Times ET
Dear me, what a sad little mid-season sked change it is for The CW. No need for a mid-season preview special with so little to preview ('Shedding for the Wedding' rather says it all!).

I mean, it's not like they're having a great year, with their season-to-dates on par with where they were at this time last year (a record low year):

The CW This Year (2010-11, end of Week 11): 1.2 A18-49 (1,550,000), 2,550,000 P2+
The CW Last Year (2009-10, end of Week 11): 1.2 A18-49 (1,550,000), 2,450,000 P2+

This is what happens when you go into a season with a mid-season cupboard that is bare...you are more or less stuck with your fall dance card.

Once this weeks 'Vampire Diaries' marathon concludes, I shudder to think of how low The CW's ratings will fall until originals return in late January. While Thursdays and Fridays repeat at an acceptable level, those encores in the Monday to Wednesday line-up fall below the ION network, who have fewer than half the national affiliates of The CW.

If I were an media buyer looking to reach the W18-49 demographic with some spot buys, for the next five weeks or so, I better call my rep over at ABC Family or MTV to get some young females watching tv.

There will be no new Smallville/Supernatural episodes tonight (1/28). Repeats of this week's Nikita and Vampire Diaries episodes will air instead.

New episodes of Smallville and Supernatural resume on 2/4.

Some updates:

Wednesday, April 13, 2011
9:00pm SHEDDING FOR THE WEDDING (season finale)

Wednesdays, Effective Wednesday, April 20, 2011
9:00pm TBD

Thursday, May 12, 2011
8:00pm THE VAMPIRE DIARIES (season finale)
9:00pm NIKITA (season finale)

Friday, May 13, 2011
8:00-10:00pm SMALLVILLE (two-hour series finale)

Monday, May 16, 2011
8:00pm 90210 (season finale)
9:00pm Gossip Girl (season finale)

Tuesday, May 17, 2011
8:00pm One Tree Hill (season finale)
9:00pm Hellcats (season finale)

Wednesday, May 18, 2011
8:00-10:00pm America’s Next Top Model - Cycle 16 (season finale)

Friday, May 20, 2011
8:00-10:00pm SUPERNATURAL (two-hour season finale)

Wednesday, April 13, 2011
9:00pm SHEDDING FOR THE WEDDING (season finale)

Wednesdays, Effective Wednesday, April 20, 2011
9:00pm TBD

The CW should use the Wednesday at 9 pm timeslot from April 20th to May 11th to test out some of their 2011-12 pilots that they're still on the fence with and/or use the slot to try out some of their past high-buzz development season pilots that could be re-activated (i.e. 'Host', 'Body Politic', 'Nomads').

With the prime 'ANTM' lead-in, The CW could create some advance buzz on series it is about to pick-up, much in the same way as FOX did with 'Glee' and plans to do this spring with 'Terra Nova'.

Has anybody heard when the replacement for Miss Dawn Ostroff is to be announced? I keep hoping its an executive appointment from the Warner side of the partnership, who exhibit a much keener understanding of what it takes to appeal to the T12-17 and A18-34 demo targets than the CBS side.

Pavan you have the 13th and the 20th for the 2hrs Smallville finale. I think you want to put Supernatural on the 20th.

New Wednesday Schedule Effective Wednesday, April 20, 2011:

8:00 p.m. America's Next Top Model (encore presentation)
9:00 p.m. America's Next Top Model (original telecast)
[Shedding for the Wedding has its season finale on April 13.]

I saw the summer changes for The CW, and I think its pretty sad when they have to resort to repeats of a cancelled reality show from last summer (Plain Jane). This network is a complete joke!