Have you seen the new TV commercial for Cheer that features a soap opera-ish plot (a woman wakes from a coma and has to choose between her boyfriend and the hunky doc) and music? That's not just a one shot thing. Procter and Gamble have actually created an online soap called Brighten Bay, and they're holding a contest. The winner gets a walk-on role on CBS' As The World Turns.

Hey, maybe if the contest is a hit they'll reconsider canceling the show. (Note: not likely.)

http://www.cheer.com/brighten-bay/index.shtml