Brian Damage
01-12-2010, 06:01 PM
THE SKINNY: While FRINGE proved to be a very strong competitor last year on Tuesday for Fox, the move to Thursday nights this year paired with BONES has produced some good, but not great numbers against so much competition.
But at today’s Winter TCA, Fox Entertainment President Kevin Reilly revealed they’re committed to FRINGE and keeping it on Thursday’s for the remainder of the season.
“We’re up 52 percent on Thursday nights,” he says. “We wanted to get into business with quality shows on Thursday nights which was important. It’s done its job. Frankly, all we heard from the fans is how much they love it this season, but they’re frustrated because they have other shows to watch. It is disappointing. I feel they’ve hit a stride creatively. I wish the ratings were higher, but frankly, we’re going to keep it right where it is, because it’s doing a job for us.”
Reilly admits they have looked at all options, and this is the best course of action.
“I don’t like moving shows all over the place,” he admits. “Every move has a fall-out, so certainly through this season it’s going to stay. We did make the decision to compact the original episodes in the second half. We’re bringing on [the new show] PAST LIFE [on Thursday’s at 9:00], to give this a breather and then play ten episodes in a row, and then play the the back-half of the [FRINGE] season and blast this when the other guy’s are in repeats.”
As far as a third season, Reilly says the they’re really committed to the show.
“They’re in a creative groove and we’re thrilled with the show,” says Reilly. “We have a great relationship with the producers and they’re delivering a quality show, and it’s got an audience. And if you look at the live seven numbers, the audiences haven’t left it behind, they’re just watching it on their DVR.”
http://ifmagazine.com/new.asp?article=9149
But at today’s Winter TCA, Fox Entertainment President Kevin Reilly revealed they’re committed to FRINGE and keeping it on Thursday’s for the remainder of the season.
“We’re up 52 percent on Thursday nights,” he says. “We wanted to get into business with quality shows on Thursday nights which was important. It’s done its job. Frankly, all we heard from the fans is how much they love it this season, but they’re frustrated because they have other shows to watch. It is disappointing. I feel they’ve hit a stride creatively. I wish the ratings were higher, but frankly, we’re going to keep it right where it is, because it’s doing a job for us.”
Reilly admits they have looked at all options, and this is the best course of action.
“I don’t like moving shows all over the place,” he admits. “Every move has a fall-out, so certainly through this season it’s going to stay. We did make the decision to compact the original episodes in the second half. We’re bringing on [the new show] PAST LIFE [on Thursday’s at 9:00], to give this a breather and then play ten episodes in a row, and then play the the back-half of the [FRINGE] season and blast this when the other guy’s are in repeats.”
As far as a third season, Reilly says the they’re really committed to the show.
“They’re in a creative groove and we’re thrilled with the show,” says Reilly. “We have a great relationship with the producers and they’re delivering a quality show, and it’s got an audience. And if you look at the live seven numbers, the audiences haven’t left it behind, they’re just watching it on their DVR.”
http://ifmagazine.com/new.asp?article=9149