TMC
11-23-2009, 04:56 AM
http://blog.toonzone.net/blogs/119/toons-of-the-2000s-the-end-of-broad cast-kids-tv---part-1/
If I turn on my local CW station at 7am, I'll see their local news. If I turn on the local MyNetwork station at 3pm, I'll see Maury telling some poor soul he's the father. If I turn on the local Fox-owned station at 10am on a Saturday, I get to see an infomercial. In 2000, all three of these stations were airing cartoons at the times I just mentioned; today, none of them do. Ten years ago, three networks were offering new programming on Saturday mornings; today, there is only a single provider. What was unthinkable a generation ago has come to pass - if ad-supported broadcast kids' TV is not completely dead, then it is certainly on its deathbed.
To be fair, the end of broadcast kids' TV is not a new phenomenon. Its roots can be traced back to 1992, the year NBC decided to drop cartoons in favor of news and teen-oriented shows. By 1999, the marketplace was in clear decline. Syndication was all but dead, and CBS had decided to drop out as well. Most of the big networks were now airing educational-oriented programming for the majority of their Saturday morning schedules, as a result of the FCC's new E/I regulations.
Still, the differences are quite stark. Here's a list of networks offering kids' programming in 2000:
Fox Kids (new series)
Kids' WB (new series)
ABC/Disney (new series, E/I focus)
NBC (TNBC, E/I)
CBS/Nick Jr. (E/I)
And here's what you can see today:
The CW4Kids (new series)
ABC/Disney (E/I, Disney repeats)
NBC/Qubo (E/I)
CBS/Cookie Jar (E/I)
You'll note that, save for ABC, none of the networks or programming blocks that existed in 2000 exist in 2009. Only CW (the merged WB and UPN) is providing a traditional, non-E/I Saturday Morning lineup, and that's leased to 4Kids. ABC is almost entirely Disney Channel repeats badged as E/I, with the exception of Power Rangers - which many affiliates simply don't show and is concluding at the end of the year anyway. CBS and NBC are all E/I shows aimed predominantly at preschoolers, and those are sandwiched around news. You'll also note the absence of Fox, which used to air Fox Kids and then 4Kids before ending that contract earlier this year. It's out of the business, and its replacement by infomercial advertising speaks volumes.
This is just counting the wreckage of Saturday mornings. Weekdays are even worse - no network airs kids' programming Monday through Friday. The kids' programming that does air is usually E/I and sandwiched at weird hours of the day. So how has a once thriving landscape turned into a desert?
If I turn on my local CW station at 7am, I'll see their local news. If I turn on the local MyNetwork station at 3pm, I'll see Maury telling some poor soul he's the father. If I turn on the local Fox-owned station at 10am on a Saturday, I get to see an infomercial. In 2000, all three of these stations were airing cartoons at the times I just mentioned; today, none of them do. Ten years ago, three networks were offering new programming on Saturday mornings; today, there is only a single provider. What was unthinkable a generation ago has come to pass - if ad-supported broadcast kids' TV is not completely dead, then it is certainly on its deathbed.
To be fair, the end of broadcast kids' TV is not a new phenomenon. Its roots can be traced back to 1992, the year NBC decided to drop cartoons in favor of news and teen-oriented shows. By 1999, the marketplace was in clear decline. Syndication was all but dead, and CBS had decided to drop out as well. Most of the big networks were now airing educational-oriented programming for the majority of their Saturday morning schedules, as a result of the FCC's new E/I regulations.
Still, the differences are quite stark. Here's a list of networks offering kids' programming in 2000:
Fox Kids (new series)
Kids' WB (new series)
ABC/Disney (new series, E/I focus)
NBC (TNBC, E/I)
CBS/Nick Jr. (E/I)
And here's what you can see today:
The CW4Kids (new series)
ABC/Disney (E/I, Disney repeats)
NBC/Qubo (E/I)
CBS/Cookie Jar (E/I)
You'll note that, save for ABC, none of the networks or programming blocks that existed in 2000 exist in 2009. Only CW (the merged WB and UPN) is providing a traditional, non-E/I Saturday Morning lineup, and that's leased to 4Kids. ABC is almost entirely Disney Channel repeats badged as E/I, with the exception of Power Rangers - which many affiliates simply don't show and is concluding at the end of the year anyway. CBS and NBC are all E/I shows aimed predominantly at preschoolers, and those are sandwiched around news. You'll also note the absence of Fox, which used to air Fox Kids and then 4Kids before ending that contract earlier this year. It's out of the business, and its replacement by infomercial advertising speaks volumes.
This is just counting the wreckage of Saturday mornings. Weekdays are even worse - no network airs kids' programming Monday through Friday. The kids' programming that does air is usually E/I and sandwiched at weird hours of the day. So how has a once thriving landscape turned into a desert?