browneyes106
09-07-2009, 05:18 PM
Fabulous Promotional Vehicles
By Charles Plueddeman of MSN Autos
Nothing cuts through the clutter of today's media-saturated world quite like a giant fiberglass wiener rolling down the freeway at 65 mph. Who could forget being passed by a 27-foot-long hot dog, or resist the happy toot-toot horn greeting of two perky ladies driving by in an oversized can of energy drink? Welcome to the world of promotional vehicles — those rolling exercises in outsized product placement. Long a staple of the advertising business, promo vehicles have become wackier and more comical than ever in recent years. Here's a look back at some of the most famous rolling products, and some of the latest to hit American highways and byways.
http://editorial.autos.msn.com/slideshow.aspx?cp-documentid=1086814&icid=autos_950>1=22013
By Charles Plueddeman of MSN Autos
Nothing cuts through the clutter of today's media-saturated world quite like a giant fiberglass wiener rolling down the freeway at 65 mph. Who could forget being passed by a 27-foot-long hot dog, or resist the happy toot-toot horn greeting of two perky ladies driving by in an oversized can of energy drink? Welcome to the world of promotional vehicles — those rolling exercises in outsized product placement. Long a staple of the advertising business, promo vehicles have become wackier and more comical than ever in recent years. Here's a look back at some of the most famous rolling products, and some of the latest to hit American highways and byways.
http://editorial.autos.msn.com/slideshow.aspx?cp-documentid=1086814&icid=autos_950>1=22013