JamesG
09-02-2009, 07:20 PM
Do You Support Same-Sex Ice Cream?
By BUCK WOLF, Senior Corresponent
(Sept. 2) – Ben & Jerry's has given chubby hubbies its blessing to marry each other.
The Burlington-based ice cream maker is celebrating Vermont's move to legalize gay marriage by rebranding its popular "Chubby Hubby" as "Hubby Hubby" for the next month.
"Now more than ever, Vermont is for lovers ... and for lovers of marriage equality," proclaims product literature.
Ben & Jerry's celebrates gay marriage in Vermont with the release of Hubby Hubby ice cream. Frozen dairy fans will recognize that it's really rebranded Chubby Hubby.
"At the core of Ben & Jerry's values, we believe that social justice can and should be something that every human being is entitled to," said Walt Freese, Ben & Jerry's CEO.
If you don't live in Vermont, don’t rush out to the stores with your lover to buy a pint -- or to protest. "Hubby Hubby" will be featured in six company-owned ice cream parlors. There are no plans yet to release the product nationally.
The socially progressive flavor is a vanilla base, mixed with fudge-covered, peanut butter-filled pretzels, with a peanut butter ripple. And to homosexuals in New England, that's the taste of victory -- at least for the next 30 days.
Ben & Jerry's gave out free Hubby Hubby on Monday in Burlington and Montpelier, the state capital. It will also feature Hubby Hubby sundaes at its stores through September.
Then, Hubby Hubby might go back in the corporate closet.
"We don’t have plans yet to keep it in circulation, but we could bring it back," Ben & Jerry’s spokesman Sean Greenwood told AOL News. "It depends on what the collective ice cream unconsciousness of America truly wants."
Some say the groundwork was laid for same-sex ice cream a year ago, when Elton John visited Burlington and the company cooked up the new flavor "Goodbye Yellow Brickle Road," with proceeds going to the star's AIDS foundation.
"These moves are not about marketing," Greenwood said. "They're about values -- and ice cream."
By that logic, "just deserts" are sometime just dessert.
http://news.aol.com/article/ben-and-jerrys-releases-hubby-hubby-ice/652651
By BUCK WOLF, Senior Corresponent
(Sept. 2) – Ben & Jerry's has given chubby hubbies its blessing to marry each other.
The Burlington-based ice cream maker is celebrating Vermont's move to legalize gay marriage by rebranding its popular "Chubby Hubby" as "Hubby Hubby" for the next month.
"Now more than ever, Vermont is for lovers ... and for lovers of marriage equality," proclaims product literature.
Ben & Jerry's celebrates gay marriage in Vermont with the release of Hubby Hubby ice cream. Frozen dairy fans will recognize that it's really rebranded Chubby Hubby.
"At the core of Ben & Jerry's values, we believe that social justice can and should be something that every human being is entitled to," said Walt Freese, Ben & Jerry's CEO.
If you don't live in Vermont, don’t rush out to the stores with your lover to buy a pint -- or to protest. "Hubby Hubby" will be featured in six company-owned ice cream parlors. There are no plans yet to release the product nationally.
The socially progressive flavor is a vanilla base, mixed with fudge-covered, peanut butter-filled pretzels, with a peanut butter ripple. And to homosexuals in New England, that's the taste of victory -- at least for the next 30 days.
Ben & Jerry's gave out free Hubby Hubby on Monday in Burlington and Montpelier, the state capital. It will also feature Hubby Hubby sundaes at its stores through September.
Then, Hubby Hubby might go back in the corporate closet.
"We don’t have plans yet to keep it in circulation, but we could bring it back," Ben & Jerry’s spokesman Sean Greenwood told AOL News. "It depends on what the collective ice cream unconsciousness of America truly wants."
Some say the groundwork was laid for same-sex ice cream a year ago, when Elton John visited Burlington and the company cooked up the new flavor "Goodbye Yellow Brickle Road," with proceeds going to the star's AIDS foundation.
"These moves are not about marketing," Greenwood said. "They're about values -- and ice cream."
By that logic, "just deserts" are sometime just dessert.
http://news.aol.com/article/ben-and-jerrys-releases-hubby-hubby-ice/652651