A small regional building society has hit the marketing jackpot after securing comedy megastar Jerry Seinfeld, who will feature in an upcoming advertising campaign to support the company.

When Newcastle’s Greater Building Society took the plunge and contacted Seinfeld’s manager with the hope of landing him for their advertising campaign, they didn’t think in their “wildest dreams” he would say yes.

But after the message came back that he would agree to do the spot, the company was over the moon.

Seinfeld has been famously reluctant to do advertising for companies – lending his particular brand of comedy to only two corporations to date: Microsoft and American Express.

While the Greater Building Society doesn’t have the prestige of those two brands, Seinfeld agreed to do the spots because he was fond of the creative concept.

In the first run of ads, Seinfeld will be seen setting up a stage outside a store location and directing his observational comedy at passers by, and also spruiking the benefits of doing business with the company.

It’s unsure however how much Seinfeld was paid to do the spots, and could be anywhere from $10.50 to $10 million – the fee he was famously paid to do the Microsoft spots.

The ads will appear on Newcastle television on Sunday.

http://livenews.com.au/feature/newcastle-greater-building-society-secures-jerry-seinfeld-for-ad-campaign/2009/7/9/212422