View Full Version : How Disney Channel found riches with 'tweens'


TMC
06-28-2009, 01:53 AM
http://www.latimes.com/entertainment/news/business/la-et-rich-ross21-2009jun21,0,6276693.story

Rich Ross, Disney Channel's president, filled the void left for the 9-to-14-year-old "tween" audience with "Lizzie Mcguire," "Hannah Montana," "High School Musical" and the Jonas Brothers.

http://tv.groups.yahoo.com/group/Old_Disney_Channel_Memorial/

Schmoopie
06-28-2009, 03:03 AM
I liked the old Disney format better because it was more "Disney-oriented". I remember watching "Mickey Mouse Club" on that station. Now it seems like it's "Teen TV" rather than geared toward kids. I don't mind some of the stuff they show, but I'd love to see some of the old Disney movies and shows on Disney characters, theme parks, etc.

Andrea

Andrea

MrCleveland
07-08-2009, 06:37 PM
I liked the old Disney format better because it was more "Disney-oriented". I remember watching "Mickey Mouse Club" on that station. Now it seems like it's "Teen TV" rather than geared toward kids. I don't mind some of the stuff they show, but I'd love to see some of the old Disney movies and shows on Disney characters, theme parks, etc.

Andrea

Andrea

This is why I hope for a Disney Classics Channel VERY soon!