Brian Damage
06-21-2009, 02:35 PM
There are so many reasons John Lesher and Brad Weston are out at Paramount Pictures.
But the straw that probably broke the camel’s back: the Eddie Murphy movie “Imagine That” bombing like there’s no tomorrow.
As of Saturday morning, it’s not even at $10 million after eight days of release. With a $55 million price tag (which means more like $70-$75 million after promotion and partying), this is a disaster.
And it doesn’t make sense. Murphy has a built-in audience when it comes to kid movies like “Dr. Doolittle.” No matter how awful this one was, it should have at least opened big before fizzing out. But “Imagine” was stillborn. On its opening Saturday, it took in only $2.2 million on over 3,000 screens.
http://www.showbiz411.com/john-lesher-brad-weston-imagine-that-eddie-murphy-paramount-brad-grey
But the straw that probably broke the camel’s back: the Eddie Murphy movie “Imagine That” bombing like there’s no tomorrow.
As of Saturday morning, it’s not even at $10 million after eight days of release. With a $55 million price tag (which means more like $70-$75 million after promotion and partying), this is a disaster.
And it doesn’t make sense. Murphy has a built-in audience when it comes to kid movies like “Dr. Doolittle.” No matter how awful this one was, it should have at least opened big before fizzing out. But “Imagine” was stillborn. On its opening Saturday, it took in only $2.2 million on over 3,000 screens.
http://www.showbiz411.com/john-lesher-brad-weston-imagine-that-eddie-murphy-paramount-brad-grey