Under its new NBC Universal ownership, The Weather Channel is looking to boost ratings with a new slate of original show for primetime, where it has lagged, says the NY Post.

NBCU star weatherman Al Roker is also being tapped to give the morning ratings a jolt.

http://www.tvweek.com/news/cable/

Under its new NBC Universal ownership, The Weather Channel is looking to boost ratings with a new slate of original show for primetime, where it has lagged, says the NY Post.

NBCU star weatherman Al Roker is also being tapped to give the morning ratings a jolt.

http://www.tvweek.com/news/cable/
Why is it that NBC Universal is willing to invest so much time, money, and resources in their cable channels but they are perfectly willing to let their main network lag in last place?

Why is it that NBC Universal is willing to invest so much time, money, and resources in their cable channels but they are perfectly willing to let their main network lag in last place?
BECAUSE THEY'RE NBC!! :rolleyes: :eek: ohno:

BECAUSE THEY'RE NBC!! :rolleyes: :eek: ohno:
'nuff said!!

Well the Weather Channel has to do what all the other cable channels are doing

All I care about is seeing my local forcast. I can't stand the specials.