Brian Damage
06-06-2009, 12:54 PM
http://www.forbes.com/2009/05/08/fastest-growing-team-brands-business-sports-team-brands_slide_7.html?thisSpeed=30000
1. Arizona Cardinals
Football's Hottest Brands
Three-Year Growth in Brand Value: 143%
Current Brand Value: $68 million
The Cardinals' 20 year, $155 million naming rights deal with University of Phoenix that began in 2006 is the third largest in the NFL.
1. Arizona Cardinals
Football's Hottest Brands
Three-Year Growth in Brand Value: 143%
Current Brand Value: $68 million
The Cardinals' 20 year, $155 million naming rights deal with University of Phoenix that began in 2006 is the third largest in the NFL.