Pavan
06-04-2009, 05:15 PM
BET Networks Acquires Debmar-Mercury's 'The Wendy Williams Show' for Cable Run Starting Monday, July 13
NEW YORK, June 4 -- BET Networks has acquired Debmar-Mercury's The Wendy Williams Show to air beginning Monday, July 13, when the talk show debuts in national syndication.
Barbara Zaneri, BET Networks' Executive Vice President of Programming Strategy, Scheduling and Acquisitions, and Debmar-Mercury Co-Presidents Mort Marcus and Ira Bernstein made the announcement today.
After a successful four-market, six-week preview last summer on the Fox Television Stations in New York, Los Angeles, Dallas and Detroit, the one-hour entertainment talk show hosted by Williams will premiere simultaneously on TV stations covering more than 95 percent of the United States and BET.
"After two solid quarters of growth at BET, we're thrilled that The Wendy Williams Show will be joining our line-up in July to strengthen the network's momentum," said Barbara Zaneri, Executive Vice President Programming Strategy, Scheduling and Acquisitions, who negotiated the deal for BET Networks.
"BET is a great cable network that will expand this proven performer's reach to an entirely new audience, enhancing our already strong lineup of stations," Marcus/Bernstein said.
The Wendy Williams Show is a daily, one-hour entertainment talk show starring New York DJ, syndicated radio host, TV personality and best-selling author Wendy Williams. Broadcast live from New York, it features Williams' commentary on celebrity gossip and news events, as well as interviews, fashion and advice segments in which Williams helps audience members and viewers handle personal life issues involving sex, relationships, money and dating.
NEW YORK, June 4 -- BET Networks has acquired Debmar-Mercury's The Wendy Williams Show to air beginning Monday, July 13, when the talk show debuts in national syndication.
Barbara Zaneri, BET Networks' Executive Vice President of Programming Strategy, Scheduling and Acquisitions, and Debmar-Mercury Co-Presidents Mort Marcus and Ira Bernstein made the announcement today.
After a successful four-market, six-week preview last summer on the Fox Television Stations in New York, Los Angeles, Dallas and Detroit, the one-hour entertainment talk show hosted by Williams will premiere simultaneously on TV stations covering more than 95 percent of the United States and BET.
"After two solid quarters of growth at BET, we're thrilled that The Wendy Williams Show will be joining our line-up in July to strengthen the network's momentum," said Barbara Zaneri, Executive Vice President Programming Strategy, Scheduling and Acquisitions, who negotiated the deal for BET Networks.
"BET is a great cable network that will expand this proven performer's reach to an entirely new audience, enhancing our already strong lineup of stations," Marcus/Bernstein said.
The Wendy Williams Show is a daily, one-hour entertainment talk show starring New York DJ, syndicated radio host, TV personality and best-selling author Wendy Williams. Broadcast live from New York, it features Williams' commentary on celebrity gossip and news events, as well as interviews, fashion and advice segments in which Williams helps audience members and viewers handle personal life issues involving sex, relationships, money and dating.