Link (http://http://www.hollywoodreporter.com/hr/content_display/news/e3i8ec34ef6f7ad9c74e7eaed4a330eaf38)

Brian Grazer and his Imagine Entertainment have come aboard as producers of "Stretch Armstrong," Universal and Hasbro's big-screen take on the toy action figure.

Universal also slotted "Armstrong" for release April 15, 2011, making it the first movie to be given the green light under the studio and toy company's six-year strategic partnership.

Steve Oedekerk ("Bruce Almighty") is writing the screenplay for the action adventure based on the 1970s Kenner toy, a blond man whose arms and legs can stretch up to four feet. When the toy was reintroduced in the '90s, he had a canine sidekick and evil brother.

Hasbro's Brian Goldner and Bennett Schneir also will produce.

"(Stretch is) an unconventional kind of superhero with a power that no one would want," Grazer said. "It's a story about a guy stretching, if you will, the limits of what is possible to become all that he can be."

I wasn't aware it originated in the 1970s. I had one in the 90s. I even had a Stretch Armstrong type figure of Steve Irwin (The Crocodile Hunter) and for some reason I have a single Ninja Turtle, Donatello (my least favorite turtle, I honestly don't know why I have it).

I was surprised they never made a cartoon series of the character. I mean in the 90s, he had a dog and he had a villain. It seemed like something they would make a cartoon of.

I like the toy, the movie might be okay. I might see it.

...and much like the toy, the movie will mostly be corn syrup filler.