Brian Damage
02-05-2009, 12:23 AM
USA Network and Bayer Aspirin have teamed up to honor “Monk” actor Stanley Kamel, who died of heart disease last spring.
“Monk” cast members Tony Shalhoub, Traylor Howard, Ted Levine and Jason Gray-Stanford will appear in a public service announcement on heart health as part of the tribute. The 30-second PSA will air Feb. 6-28 on USA.
A custom 10-second bumper by Bayer Aspirin, which will sponsor USA’s microsite, will direct viewers online for more information.
“USA was deeply saddened by the loss of our friend and colleague, and the heart-healthy PSA from the cast of ‘Monk’ felt like an appropriate way to honor Stanley’s memory and legacy,” Chris McCumber, USA’s executive VP of marketing, digital and brand strategy, said in a statement.
http://www.tvweek.com/news/2009/02/usas_monk_bayer_honor_kamel_wi.php
“Monk” cast members Tony Shalhoub, Traylor Howard, Ted Levine and Jason Gray-Stanford will appear in a public service announcement on heart health as part of the tribute. The 30-second PSA will air Feb. 6-28 on USA.
A custom 10-second bumper by Bayer Aspirin, which will sponsor USA’s microsite, will direct viewers online for more information.
“USA was deeply saddened by the loss of our friend and colleague, and the heart-healthy PSA from the cast of ‘Monk’ felt like an appropriate way to honor Stanley’s memory and legacy,” Chris McCumber, USA’s executive VP of marketing, digital and brand strategy, said in a statement.
http://www.tvweek.com/news/2009/02/usas_monk_bayer_honor_kamel_wi.php