Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company's True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the author or someone the author knows is pursuing a life's passion.
True North is due for some rebranding after summer, when one of its ads became a minor viral sensation because of its easily misunderstood kicker: "True North: An Extraordinary Nut Snack."

http://www.variety.com/article/VR1117997327.html?categoryid=14&cs=1

I had no idea about the upcomming commercial and I would really like to thank the last poster for sharing! I think that Helen Hunt is a wonderful woman I am sure that she will knock em dead!

My sister and I were just talking about Helen the other day and wondering what she has been up to lately, as it's been a while since we've seen her acting. I'm sure she will be just as talented at directing as acting, as she's such a wonderful actress. :)

Sounds interesting. :D

Did anyone who watched the Super Bowl see and take note of this commercial? What did you think of it?