In addition to our final ratings (which is live + same day finals), we will now cover weekly DVR ratings. DVR usage is at an all-time high. So, we will now cover this because live+SD ratings have gone down recently due to a 9% increase in DVR usage from the same time a year ago. See how much of your shows gain from same day ratings! Pretty soon this measurement will be the future of TV ratings.

Legend:
Live - These are final numbers for programs that were watched live with no DVR playback
Live+SD - SD stands for same day. These are same day ratings but counting DVR playback until 3am same day. These are the final ratings used now for Nielsen (and our daily final numbers we post)
Live+7 - This adds all the DVR playback up to 7 days later. This is an add-on to Live+SD. This shows how many viewers actually watched the program by time shifting.

New episodes (and series airing in regular season) only will be covered (on this week CW and Fox launched season premieres of many series). Also, not all program numbers are available to us (and those shows didn't get even 1/2 million to add on). Here you go:


DVR Ratings for Week of September 1-7, 2008 (in millions)
Net Program Live Live+SD Live+7
---------------------------------------------------------------
MONDAY
The CW Gossip Girl 2.93 3.43 3.77
The CW One Tree Hill 2.85 3.24 3.50
Fox Prison Break 5.68 6.53 7.10
NBC Deal or No Deal 10.76 10.96 ----
NBC America's Toughest Jobs 6.86 7.14 7.30

TUESDAY
The CW 90210 4.13 4.65 5.29

WEDNESDAY
The CW America's Next Top Model 3.01 3.51 4.02
Fox Bones 8.94 9.74 10.96

THURSDAY
Fox Kitchen Nightmares 5.06 5.28 5.64

FRIDAY
The CW Friday Night Smackdown! 4.18 4.23 4.57
Fox Are You Smarter Than a 5th Grader? 8p 6.49 6.64 ---
Fox Are You Smarter Than a 5th Grader? 9p 8.39 8.57 ---
ABC 20/20 6.53 6.75 ---

SUNDAY
NBC Sunday Night Football 17.89 18.35 18.37
Fox Hole in the Wall Preview 6.85 7.15 7.30