Brian Damage
10-06-2008, 08:23 PM
Cartoon Network rocketed to new delivery heights with the premiere of Star Wars: The Clone Wars at 9 p.m. Friday, Oct. 3. The new Lucasfilm Animation series scored as the most-watched series premiere in network history, according to preliminary data from Nielsen Media Research.
In the signature style of Lucasfilm Animation, "Star Wars: The Clone Wars" chronicles the adventures of Anakin Skywalker, Obi-Wan Kenobi, Yoda, Ahsoka Tano and other favorite Star Wars characters as they struggle against the dark side during the divisive, action-packed Clone Wars. Each week, a new story in the galaxy-changing Clone Wars comes to center stage, brought to the screen by supervising director Dave Filoni and executive producer George Lucas.
The one-hour new series premiere also reigned as the #1 program from 9-10 p.m. among all major kids networks in kids 6-11, kids 2-11, tweens 9-14, teens 12-7 and persons 2+, earning triple-digit increases compared to the same time period last year. The weekly, CG-animated series also attracted the largest tweens 9-14 audience for any premiere telecast of an original series in Cartoon Network's 16-year history.
STAR WARS: THE CLONE WARS (Friday, 9-10 p.m.) vs. the Same Time 2007 Time Period
Kids 2-11 delivery (1,829,000) grew by 125%
Kids 6-11 delivery (1,438,000) increased by 120%
Tweens 9-14 delivery (1,219,000) improved by 91%
Boys 2-11 delivery (1,395,000) expanded by 150%
Boys 6-11 delivery (1,159,000) jumped by 160%
Boys 9-14 delivery (991,000) increased by 133%
In the signature style of Lucasfilm Animation, "Star Wars: The Clone Wars" chronicles the adventures of Anakin Skywalker, Obi-Wan Kenobi, Yoda, Ahsoka Tano and other favorite Star Wars characters as they struggle against the dark side during the divisive, action-packed Clone Wars. Each week, a new story in the galaxy-changing Clone Wars comes to center stage, brought to the screen by supervising director Dave Filoni and executive producer George Lucas.
The one-hour new series premiere also reigned as the #1 program from 9-10 p.m. among all major kids networks in kids 6-11, kids 2-11, tweens 9-14, teens 12-7 and persons 2+, earning triple-digit increases compared to the same time period last year. The weekly, CG-animated series also attracted the largest tweens 9-14 audience for any premiere telecast of an original series in Cartoon Network's 16-year history.
STAR WARS: THE CLONE WARS (Friday, 9-10 p.m.) vs. the Same Time 2007 Time Period
Kids 2-11 delivery (1,829,000) grew by 125%
Kids 6-11 delivery (1,438,000) increased by 120%
Tweens 9-14 delivery (1,219,000) improved by 91%
Boys 2-11 delivery (1,395,000) expanded by 150%
Boys 6-11 delivery (1,159,000) jumped by 160%
Boys 9-14 delivery (991,000) increased by 133%