The two-hour premiere of the new 90210 on The CW was decent, but saw drops in each half-hour nationally. However it was #1 on WPIX in NYC in every adult demo from W18-34, W18-49, W25-54, A18-34, A18-49, A25-54, M18-34, M18-49 and M25-54, beating second place Wipeout on WABC. Here are the NYC overnights for key demos:


RW18-34 RW18-49 RW25-54 RA18-34 RA18-49 RA25-54 RM18-34 RM18-49 RM25-54
WPIX 90210 5.5 4.8 5.0 4.5 4.0 4.1 3.4 3.1 3.2
WABC WIPEOUT 3.3 2.9 2.8 2.2 2.1 2.1 1.1 1.2 1.5
WNYW HOUSE-8P 2.3 3.0 3.8 1.5 2.0 2.5 0.8 1.0 1.2
WNYW HOUSE-9P 1.4 2.2 2.7 0.8 1.4 1.9 0.2 0.5 1.1
WCBS BIG BROTHER 10 1.4 1.3 1.5 1.0 1.1 1.2 0.5 0.8 0.9
WWOR JAIL 2 1.4 1.3 1.1 1.4 1.1 1.0 1.3 0.9 0.9
WCBS NCIS 1.2 1.5 1.6 0.9 1.3 1.3 0.7 1.0 1.0
WWOR JAIL 1.2 1.3 1.2 1.3 1.2 1.2 1.3 1.0 1.1
WNBC DECISION '08 - REP CONVENTION 1.0 1.2 1.1 0.7 0.8 0.8 0.3 0.5 0.5
WNBC AMERICA'S GOT TALENT 0.9 1.8 2.7 0.9 1.5 2.2 0.8 1.1 1.6
WABC WANNA BET 0.9 1.3 1.4 0.9 0.9 0.9 0.8 0.5 0.3
WABC VOTE '08 - REP CONVENTION 0.6 0.5 0.4 0.4 0.4 0.4 0.2 0.3 0.3
WCBS CAMPAIGN '08 - REP CONVENTION 0.5 1.5 1.9 0.3 1.3 1.5 0.2 1.0 1.1
WWOR ST PATROL2-MNT 0.5 0.7 1.0 0.7 0.7 0.9 0.9 0.6 0.7
WWOR STREET PATROL 0.5 0.8 1.0 0.9 0.9 1.1 1.4 1.1 1.1

Nationally household/share overnights:

90210 (The CW)
8:00pm 4.2/ 7 (#3)
8:30pm 4.0/ 6 (#3)
9:00pm 3.8/ 6 (#4)
9:30pm 3.7/ 6 (#4)
Overall Overnight 3.9/6

Fast Nationals to follow at 12 noon and final numbers later in the day.

Fast nationals told a different story...it was a bit better news for 90210:

Fast nationals
90210 (The CW)
3.4/5 HH rating/share (3.3/5 for 8pm hour and 3.4/5 for 9pm), 4.91 million and 2.6/9 rating/share in A18-49
8:00pm Viewers: 4.54 million (#5), A18-49: 2.5/8 (#1t)
8:30pm Viewers: 4.88 million (#2), A18-49: 2.7/7 (#2)
9:00pm Viewers: 5.14 million (#4), A18-49: 2.7/7 (#2)
9:30pm Viewers: 5.06 million (#4), A18-49: 2.7/7 (#3)

Final numbers to follow...

Interesting...

The CW Press Release on the Fast Nationals:

9021-OMG!!

NEW DRAMA SETS NEW RATINGS RECORDS FOR THE CW



90210 Scores Highest Rated Telecast of Scripted Series

in History of The CW in Key Demos



The CW Is Tuesday’s Number #1 Network



90120 Scores Highest Rated Series Premiere Ever for The CW



90210 Matches Highest Rated Night EVER for The CW in Adults 18-49;

Third Highest Rated Night in Adults 18-34



The CW’s Major Market Stations Win Tuesday in Target Demos, including NY, LA, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Washington DC,

Denver, Phoenix, Seattle and Cleveland



September 3, 2008 (Burbank, CA) – The two-hour premiere of 90210 roared out of the gate to set new ratings records for The CW, becoming the highest rated telecast of any scripted show EVER for The CW among adults 18-34 (3.0/9), women 18-34 (4.3/12), adults 18-49 (2.6/7) and women 18-49 (3.6/9), according to preliminary live plus same day Nielsen ratings for Tuesday, Sept. 2, 2008. Encore of 90210 debut airs tomorrow, Sept. 4 (8:00-10:00p.m. ET)



On the strength of the two-hour 90210, The CW was the #1 network on Tuesday night in all key demographics, including adults 18-34 (3.0/9), women 18-34 (4.3/12), men 18-34 (1.8/6), adults 18-49 (2.6/7), women 18-49 (3.6/9), persons 12-34 (2.7/8), females 12-34 (3.7/11), teens (1.7/6), female teens (2.1/7).



The 90210 debut marks the highest rated series premiere in The CW’s history with women 18-34 (4.3/12), adults 18-34 (3.0/9), adults 18-49 (2.6/7).



Comparatively, 90210 out-performed the series premieres of such other series as The OC, Dawson’s Creek, Gilmore Girls and Buffy The Vampire Slayer in women 18-34.



The two-hour 90210 matched The CW its highest rated night in adults 18-49 and earned the network its fourth highest rated night in adults 18-34. 90210 also gave The CW its fifth highest rated night in women 18-34 (4.3/12).



90210 gained momentum through the night, building in the second hour in all key demos, including adults 18-34 (3%), women 18-34 (5%), adults 18-49 (4%), total viewers (9%)



The series premiere of 90210 gave virtually all of The CW’s major market stations a win on Tuesday night in key demos. Among women 18-34, The CW was number one network in New York, Los Angeles, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Washington DC, Houston, Detroit, Phoenix, Seattle and Cleveland. Among adults 18-34, The CW was first in New York, Los Angeles, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Washington DC, Houston, Detroit, Phoenix, Seattle and Cleveland.



In adults 18-49, The CW won Tuesday night in markets such as New York, Philadelphia, San Francisco, Boston, Atlanta, Washington DC, Detroit and Seattle.

For a weblet like the CW, that has got to be good.