Pavan
02-12-2008, 02:13 PM
ION Television to Add "M*A*S*H" to Its Fall Programming Lineup
ION Media Networks Secures Rights to Critically-Acclaimed Series from Twentieth Television
WEST PALM BEACH, Fla. -- ION Media Networks, Inc. (AMEX:ION) today announced it has entered into an agreement with Twentieth Television to air the television series, "M*A*S*H," on ION Television. The agreement marks the latest addition of programming to the ION network's primetime lineup. This comedic drama melds humor, social, political commentary and often heart-wrenching plotlines to provide ION's broad audience with a perennial favorite that redefined the boundaries of television programming.
"A timeless staple like 'M*A*S*H' is a great win for our schedule, as we migrate our network to mainstream audience appeal in the 2008/2009 season," said Brandon Burgess, Chairman and CEO, ION Media Networks. "We anticipate further announcements in coming months, including some shows that people may not expect from us, as we look to give ION Television a more light-hearted and open-minded programming sensibility that will invite new audiences."
Set in the 4077th Mobile Army Surgical Hospital (M*A*S*H), the show's lovable surgeons take their jobs, their patients and their leisure time very seriously. The side-splitting antics of one of the greatest ensemble casts ever assembled led "M*A*S*H" to one of the longest series runs in television history.
Lauded with 14 Emmys and critical acclaim, "M*A*S*H" helped launch the careers of Alan Alda, McLean Stevenson, Loretta Swit, Jamie Farr and Mike Farrell. The series aired in prime time for 11 seasons on CBS, and its two-and-a-half-hour finale still holds the record for the most-watched television episode in U.S. television history with over 105 million viewers, representing 77 percent of TV viewership that night.
The new agreement is part of ION's ongoing initiative to add compelling programming from leading content providers that blends effectively with the network's signature quality content. This past New Year's Eve, ION Television added to its primetime lineup the Emmy-nominated series, "The Drew Carey Show." "Baywatch," debuting on March 3, will further broaden the network's appeal by targeting a contemporary audience with fun and upbeat entertainment.
ION Media Networks Secures Rights to Critically-Acclaimed Series from Twentieth Television
WEST PALM BEACH, Fla. -- ION Media Networks, Inc. (AMEX:ION) today announced it has entered into an agreement with Twentieth Television to air the television series, "M*A*S*H," on ION Television. The agreement marks the latest addition of programming to the ION network's primetime lineup. This comedic drama melds humor, social, political commentary and often heart-wrenching plotlines to provide ION's broad audience with a perennial favorite that redefined the boundaries of television programming.
"A timeless staple like 'M*A*S*H' is a great win for our schedule, as we migrate our network to mainstream audience appeal in the 2008/2009 season," said Brandon Burgess, Chairman and CEO, ION Media Networks. "We anticipate further announcements in coming months, including some shows that people may not expect from us, as we look to give ION Television a more light-hearted and open-minded programming sensibility that will invite new audiences."
Set in the 4077th Mobile Army Surgical Hospital (M*A*S*H), the show's lovable surgeons take their jobs, their patients and their leisure time very seriously. The side-splitting antics of one of the greatest ensemble casts ever assembled led "M*A*S*H" to one of the longest series runs in television history.
Lauded with 14 Emmys and critical acclaim, "M*A*S*H" helped launch the careers of Alan Alda, McLean Stevenson, Loretta Swit, Jamie Farr and Mike Farrell. The series aired in prime time for 11 seasons on CBS, and its two-and-a-half-hour finale still holds the record for the most-watched television episode in U.S. television history with over 105 million viewers, representing 77 percent of TV viewership that night.
The new agreement is part of ION's ongoing initiative to add compelling programming from leading content providers that blends effectively with the network's signature quality content. This past New Year's Eve, ION Television added to its primetime lineup the Emmy-nominated series, "The Drew Carey Show." "Baywatch," debuting on March 3, will further broaden the network's appeal by targeting a contemporary audience with fun and upbeat entertainment.