Brian Damage
01-22-2008, 09:09 AM
NEW YORK (MediaWeek) - The daytime soap operas might be losing their bubbles in the weeks ahead as networks resort to episodes not penned by striking writers.
The Writers Guild of America, which has been on strike since November 5, has picketed for several days in front of ABC headquarters in New York, primarily to protest its airing of "All My Children" episodes written by non-union members. ABC is the only network to produce all of its soap operas, while "Days of Our Lives" on NBC is produced by Corday Prods. and all of the CBS soaps are produced outside the network, including two by Procter & Gamble and one by Sony.
The networks and soap production companies have gone radio silent about how many scripts they still have from WGA writing staffs, and the writers themselves say it varies from soap to soap.
"Our daytime shows have remained in production and have continued to produce original episodes" is all Chris Ender, senior vp communications at CBS, would say. An ABC statement simply read: "The shows are staffed, and we have people in place to continue producing original programming."
Regarding the number of remaining WGA-written soap scripts, Courtney Simon, who writes for "As the World Turns," which is produced by P&G for CBS, said: "There is a huge variation from show to show. Some do not want to get too far ahead with their story lines." But Simon said she's heard that scripts written by her team will run out this week.
It remains to be seen what impact this will have on viewership.
Simon does not believe that the writers behind the new scripts will be able to maintain the integrity and focus of the story lines. "It will be painful for us to see what happens to our story lines and know that when we return, we will have to clean up what these makeshift teams do," she said.
So far, the ratings and viewer levels for the soaps on all three networks have been pretty much flat since the strike began -- not a surprise since the scripts being used were from the regular writing teams. Going forward, however, ratings could take a melodramatic turn.
http://www.reuters.com/article/televisionNews/idUSN2143974920080122
The Writers Guild of America, which has been on strike since November 5, has picketed for several days in front of ABC headquarters in New York, primarily to protest its airing of "All My Children" episodes written by non-union members. ABC is the only network to produce all of its soap operas, while "Days of Our Lives" on NBC is produced by Corday Prods. and all of the CBS soaps are produced outside the network, including two by Procter & Gamble and one by Sony.
The networks and soap production companies have gone radio silent about how many scripts they still have from WGA writing staffs, and the writers themselves say it varies from soap to soap.
"Our daytime shows have remained in production and have continued to produce original episodes" is all Chris Ender, senior vp communications at CBS, would say. An ABC statement simply read: "The shows are staffed, and we have people in place to continue producing original programming."
Regarding the number of remaining WGA-written soap scripts, Courtney Simon, who writes for "As the World Turns," which is produced by P&G for CBS, said: "There is a huge variation from show to show. Some do not want to get too far ahead with their story lines." But Simon said she's heard that scripts written by her team will run out this week.
It remains to be seen what impact this will have on viewership.
Simon does not believe that the writers behind the new scripts will be able to maintain the integrity and focus of the story lines. "It will be painful for us to see what happens to our story lines and know that when we return, we will have to clean up what these makeshift teams do," she said.
So far, the ratings and viewer levels for the soaps on all three networks have been pretty much flat since the strike began -- not a surprise since the scripts being used were from the regular writing teams. Going forward, however, ratings could take a melodramatic turn.
http://www.reuters.com/article/televisionNews/idUSN2143974920080122