Zoneboy
10-24-2007, 05:24 AM
Link (http://ca.today.reuters.com/news/newsArticle.aspx?type=entertainmentNews&storyID=2007-10-24T085720Z_01_N24387148_RTRIDST_0_ENTERTAINMENT-TRIVIAL-COL.XML&archived=False)
LOS ANGELES (Hollywood Reporter) - Just in time for its 25th anniversary,Trivial Pursuit is headed to television.
A half-hour strip titled "Trivial Pursuit: America Plays" is being developed for a fall 2008 launch in broadcast syndication. Format rights to the Hasbro brand also will be available to international territories.
The show will rely on user-generated content, whereby viewers submit questions via video uploads to participating station Web sites, which also will give them a chance to win money if their question stumps the in-studio contestant.
"It's a cool way for viewers to be involved, and it will be done very organically," said Mort Marcus, co-president of the show's syndicator, Debmar-Mercury.
A host has not yet been named.
Debmar-Mercury is co-financing the show with Hasbro, which is already making a big splash in Hollywood with the summer smash "Transformers" and the upcoming "G.I. Joe."
Trivial Pursuit was introduced in the U.S. in 1982. There have been numerous versions of the game released since the launch, with more than 85 million sold worldwide.
Reuters/Hollywood Reporter
LOS ANGELES (Hollywood Reporter) - Just in time for its 25th anniversary,Trivial Pursuit is headed to television.
A half-hour strip titled "Trivial Pursuit: America Plays" is being developed for a fall 2008 launch in broadcast syndication. Format rights to the Hasbro brand also will be available to international territories.
The show will rely on user-generated content, whereby viewers submit questions via video uploads to participating station Web sites, which also will give them a chance to win money if their question stumps the in-studio contestant.
"It's a cool way for viewers to be involved, and it will be done very organically," said Mort Marcus, co-president of the show's syndicator, Debmar-Mercury.
A host has not yet been named.
Debmar-Mercury is co-financing the show with Hasbro, which is already making a big splash in Hollywood with the summer smash "Transformers" and the upcoming "G.I. Joe."
Trivial Pursuit was introduced in the U.S. in 1982. There have been numerous versions of the game released since the launch, with more than 85 million sold worldwide.
Reuters/Hollywood Reporter