I have a couple of questions about the sales process of television series on disc:

1. First, is it true that companies that release television discs (Warner, Sony, and Paramount are a few) will see more sales if the season packages for the series that they release are presented well aesthetically (that is, in terms of packaging, box art, disc art, menus, etc.)?

2. Secondly, will they also see more sales if the season/series descriptions, and those of the component episodes within, are written in such a manner as to sell potential purchasers on the quality of the season/series and its episodes?