View Full Version : Does Anybody Else Hate the "E/I" Children's Television Rule
I'm pretty sure that was a contributing factor in why The CW is going to do away with Kids' WB in the coming year or so. It's Here's some background info:
http://en.wikipedia.org/wiki/Weekday_cartoon#Decline
That year, Congress passed—and then-President Bill Clinton signed into law—the Telecommunications Act of 1996 (http://en.wikipedia.org/wiki/Telecommunications_Act_of_1996), relaxing radio and television ownership limits. But it would regulate children's television substantially. All television stations would be required to air three hours of educational and informative ("E/I") children's programming. With a few exceptions, however, the weekday cartoons were not considered E/I under the requirements. Also, the Federal Communications Commission regulated content in advertising, making selling such programming difficult on over-the-air stations. Cable channels would not be as regulated. In 1997, the decline of the weekday cartoon began. FCC regulations in children's programming resulted in complaints from local affiliates in terms of ability to make money airing cartoons.
Regardless of the new regulations, UPN attempted to run a teen sitcom block in 1997, only to end the following year. Warner Brothers would stop syndicating their vintage theatrical and made-for-TV cartoons to local stations in 1997, relegating those to cable. They still continued their Kids' WB! block for their affiliates.
http://en.wikipedia.org/wiki/Saturday_morning_cartoon#Current_state_of_Saturday_morning_cartoons
While animated production is still present on most broadcast networks on Saturday mornings, it has been noticeably reduced. Because of FCC-mandated regulations that began in the mid-1990s, broadcast stations were forced to program a minimum of three hours of children's educational/informational ("E/I") programming.
To help their affiliates comply with the regulations, broadcast networks began to reorganize their efforts to adhere to the mandates, so its affiliates wouldn't bear the burden of scheduling the shows themselves on their own time. NBC abandoned its Saturday morning cartoon lineup in 1992, replacing it with a Saturday morning edition of The Today Show and added an all live-action teen-oriented block, TNBC, which featured Saved By The Bell, California Dreams, and other teen comedies. Even though the educational content was minimal to nonexistent, NBC labelled all the live-action shows with an E/I rating.
CBS followed NBC's example by producing a Saturday edition of The Early Show in the first two hours of its lineup and an all live-action block of children's programming. The experiment lasted a few months, and CBS brought back their animated CBS Storybreak series.
In 2004, ABC was the last of the broadcast networks to add a Saturday morning edition of their morning news program, Good Morning America in the first hour of its lineup. Prior to that, especially through the 1990s, it was not uncommon for ABC affiliates to preempt part or all of ABC's cartoon lineup with local news programming.
"Netlets" like Fox and The WB carried little or no E/I programming, leaving the responsibility of scheduling the E/I shows to the affiliates themselves.
It really agonizes me because personally, I don't want the government to dictate how television networks and/or stations should conduct their business operations. They want to make money first and for most, not raise your children. It's the whole latch-key kid effect in which, television (we already have PBS to teach our children) is now obligated to do the educating instead of the parents and school teachers.
Don't get me wrong, cable television is another major factor in why Saturday morning programming as gradually gone downhill in the past 10-15 years. But I feel that the FCC rules has only made things happen much, much sooner.
Ireneparalegal 10-09-2007, 11:48 PM Ohhhhhhkay. That is why when I see certain shows on channels I see in the prominently in the corner screen E/I. I always wondered what that stood for / meant.
catlover79 10-10-2007, 12:50 AM I never knew what it meant either. Thanks for clearing that up.
Ireneparalegal 10-10-2007, 12:56 AM I was changing the channel and Saved By The Bell had the E/I thingy in the corner! :rofl: Educational television????
Zoneboy 10-10-2007, 04:29 AM I was changing the channel and Saved By The Bell had the E/I thingy in the corner! :rofl: Educational television????
I saw this crap for the first time a few weeks ago on World Harvest Television during Daniel Boone and The Lone Ranger. These shows are shown uncut and I wanted to record Daniel Boone but I can't with that stupid E/I in the corner. :mad:
Ireneparalegal 10-10-2007, 12:46 PM I saw this crap for the first time a few weeks ago on World Harvest Television during Daniel Boone and The Lone Ranger. These shows are shown uncut and I wanted to record Daniel Boone but I can't with that stupid E/I in the corner. :mad:
Why is that? Does it ruin the quality of it for you?
Zoneboy 10-10-2007, 01:23 PM Why is that? Does it ruin the quality of it for you?
I just find it annoying along with logos, ratings, voiceovers and split-screen credits which thankfully WHT doesn't do.
Ireneparalegal 10-10-2007, 02:48 PM I just find it annoying along with logos, ratings, voiceovers and split-screen credits which thankfully WHT doesn't do.
Yeah, I hate those things too. The other day I was watching a movie and as that movie's closing credits were showing, suddenly the screen squeezed down to half its size and above the closing credits, the OPENING CREDITS of the next movie were showing. :mad: :crazy: God, why can't they just let movies run their course (or shows for that matter) before starting the next one? That is what happens when they squeeze in too many commercials.
friendsfan77 10-10-2007, 04:42 PM I was changing the channel and Saved By The Bell had the E/I thingy in the corner! :rofl: Educational television????
This is one of the bigger reasons why I hate this stuff. It's put on stuff that you wouldn't find educational and/or informational. I'm not gonna learn anything watching an episode of That's So Raven.
Ireneparalegal 10-10-2007, 04:44 PM This is one of the bigger reasons why I hate this stuff. It's put on stuff that you wouldn't find educational and/or informational. I'm not gonna learn anything watching an episode of That's So Raven.
:rofl:
Yeah, Saved By The Bell, although it was a hit and still is in reruns, I don't find it to be educational television. That is putting it on the same level as Sesame Street, Mister Rogers and all those wonderful kids' programs.
DSfan 10-10-2007, 08:41 PM that must be why SBTB has been on TBS for the last 15 years!
dlemond 10-10-2007, 09:21 PM If you actually care so much about your show, god knows you aren't waiting around to tape them off a station.
If you want to be angry about the government demanding some kiddy programs, i think it's your right, but you also have way too much free time.
You're getting mad at kid tv. Is something a little wrong here? Where's my Saved By The Bell? Well, besides it sucking, you can get in on DVD. ANd bitch all you want but in the middle of the day, when kids are around, i absolutely approve of shows for them.
Does anyone owe you anything?
And I understand the government dictating can inspire some rebuke, but your posturing is blatant, and you are just too unoccupied.
Zoneboy 10-11-2007, 12:39 AM If you actually care so much about your show, god knows you aren't waiting around to tape them off a station.
If you want to be angry about the government demanding some kiddy programs, i think it's your right, but you also have way too much free time.
You're getting mad at kid tv. Is something a little wrong here? Where's my Saved By The Bell? Well, besides it sucking, you can get in on DVD. ANd bitch all you want but in the middle of the day, when kids are around, i absolutely approve of shows for them.
Does anyone owe you anything?
And I understand the government dictating can inspire some rebuke, but your posturing is blatant, and you are just too unoccupied.
I have no issue with the E/I in the screen as long as it's put there during programs for which it's warranted. Daniel Boone, Saved by the Bell and The Lone Ranger do not qualify as educational and informative programming as far as I'm concerned. Also, Most kids are in school during the middle of the day and should be studying not watching tv unless the program has some educational benefit.
I approve of shows for kids also but there's a proper time for it. Daniel Boone and The Lone Ranger air at 5 & 6pm Eastern and by that time kids are out of school and I guarantee you that most all of them have no interest in watching these programs. They're too busy with homework, video games and other things.
Ireneparalegal 10-11-2007, 08:11 PM I have no issue with the E/I in the screen as long as it's put there during programs for which it's warranted. Daniel Boone, Saved by the Bell and The Lone Ranger do not qualify as educational and informative programming as far as I'm concerned. Also, Most kids are in school during the middle of the day and should be studying not watching tv unless the program has some educational benefit.
I approve of shows for kids also but there's a proper time for it. Daniel Boone and The Lone Ranger air at 5 & 6pm Eastern and by that time kids are out of school and I guarantee you that most all of them have no interest in watching these programs. They're too busy with homework, video games and other things.
The thought of any child I know wanting to watch Daniel Boone or the Lone Ranger cracks me up. :rofl: The only way they'd watch that would be if they were in a waiting room with no iPod, no hand held video game player, no magazines and the tv in that room was playing those shows. :lol:
Re-reading the poster's initial post again, I am now beginning to think that may be why certain shows we complain abt showing on certain channels are airing for the government regulations as stated above. I know I have complained at least on one occasion abt TBS airing Saved by the Bell too much. Since SBTB is considered "E/I" standards, that could be why it airs as much as I think it does. However, who is to say what is considered "educational"? Could the tv stations that air SBTB, merely be putting that "E/I" label on the show just to give them a reason to continue showing it?
Scoobiedoo30 10-13-2007, 04:47 PM I dont even know what E/I Means
HE Pennypacker 10-13-2007, 11:19 PM If my guess is correct, E/I is Educational/Informative. Yeah, that's a dumb law. That's how we end up with cartoons that everyone hates like Captain Planet. Don't get me wrong, conservative and environmentalism is important if done right, but Captain Planet was a c*appy cartoon.
Scoobiedoo30 10-13-2007, 11:21 PM they should not have E/I during the show
Ireneparalegal 10-13-2007, 11:23 PM If my guess is correct, E/I is Educational/Informative. Yeah, that's a dumb law. That's how we end up with cartoons that everyone hates like Captain Planet. Don't get me wrong, conservative and environmentalism is important if done right, but Captain Planet was a c*appy cartoon.
I so am glad I grew up in an era with the Flintstones, Looney Toons, Saturday morning kids shows, etc.
Scoobiedoo30 10-13-2007, 11:25 PM I am so glad I grow up watching Scooby Doo
Zoneboy 10-13-2007, 11:34 PM Some channels should put the E/I in the screen during late night programming then it would stand for Endless Infomercials. ;)
Scoobiedoo30 10-13-2007, 11:36 PM why during Late Night Programming
Zoneboy 10-13-2007, 11:37 PM why during Late Night Programming
That's usually when most of the infomercials air.
HE Pennypacker 10-13-2007, 11:40 PM I so am glad I grew up in an era with the Flintstones, Looney Toons, Saturday morning kids shows, etc.
I loved watching reruns of The Flintstones and Loney Toons on Cartoon Network. They don't even run classic cartoons like that anymore. It's all anime now. :(
Ireneparalegal 10-13-2007, 11:50 PM Some channels should put the E/I in the screen during late night programming then it would stand for Endless Infomercials. ;)
TOUCHE!
Scoobiedoo30 10-13-2007, 11:57 PM What do you mean by Touche
A Saturday Morning documentary (http://forums.toonzone.net/showthread.php?t=199364)
The death of cartoons on broadcast TV (http://forums.toonzone.net/showthread.php?t=199455)
http://forums.toonzone.net/showpost.php?p=2685295&postcount=6
In 2000, the FCC made a rule which restricted the amount of advertising as well as the content of advertising in programs aimed at children. In the following years, it made such programming unprofitable to most television stations. I don't believe the stations themselves got out of the cartoon business because they wanted to, I believe they got out because it became unprofitable due to the 2000 FCC ruling. I couldn't care less about today's cartoons that are aimed at children, but this FCC rule should be ditched or at least modified.
http://forums.toonzone.net/showpost.php?p=2685908&postcount=13
nwm2112 hit it on the head, I believe. Although like Dr. Tooth said, there are requirements in place to keep children's programming on local stations, what we're already seeing and going to continue to see is stations airing less and less programming in addition to their required E/I children's stuff, eventually getting to the point where the only things on Saturday mornings will be those couple of mandated hours, nothing more and nothing less.
And why should they? It's just not profitable. What these parental groups who want so few minutes of ad time, and want to ban certain products from being advertised don't realize is that when you fight for imposed government regulations that take the free enterprise out of the business, then you're just giving them reason to not want to be in the business at all. Instead of the parents doing their job, they expect the FCC to do it for them, while at the same time expecting the stations to still run quality stuff and be glad to do it out of the goodness of their heart and because they have some social responsibility to do it.
But TV stations shouldn't have this "social responsibility" - they are a business, meant to make money, and that is their only responsibility. So when you say some of the highest paying advertisers of snack foods or what have you can't advertise, that takes away SO much incentive to be in that business. And when you then impose regulations that so many hours of children's programming be shown, all you're doing is making sure that what little programming will remain in this new highly restrictive field will be the cheapest crap you can get, just to meet the regulations, because if you're not going to be making any money off it, why even try for anything more than bare minimum?
http://forums.toonzone.net/showpost.php?p=2685956&postcount=15
I did some research and I think I might have finally figured out what happened. Apparently, in 1996, Congress passed something called the Telecommunications Act. Well, I dug through some old articles from the time and then looked through the bill's text in the Library on Congress' website. And what I found truly shocked and frightened me.
First off, the bill removed a ton of the restrictions on ownership of radio and television stations. Hence why there's been so much consolidation in media lately. This really sucks of course because a lack of competition means that no one needs to strive for better quality programming. Basically, just one big hand out to conglomerates
But back to my original question about the lack of cartoons nowadays. Well here's where the bill gets just pathetic. It established the stupid TV rating system and V-chip requirements. Of course, this is pointless because most parents nowadays are either too stupid or just plain lazy to actually use both of those, so what a waste. It also required all TV stations to air at least 3 hours of E/I programming each week. This also made things difficult because, with few exceptions, most of the kids shows at the time were not E/I material. Finally, like the previous people mentioned, it issued guidelines of what could and could not be advertised during kids shows. There goes the money.
The effect of all this was to profoundly weaken broadcast stations, not to mention make it almost impossible to anyone to make a profit from kids shows. Dragon Ball Z was a perfect example. It got edited to all hell and was a complete failure in syndication precisely because of this. So when it moved to cable, it became a hit, because cable basically has no restrictions at all.
Bottom line, the act was like landing on the zero in roulette, everyone lost.
|