Pavan
06-19-2007, 09:21 AM
MYSPACE VIDEO AND SONY PICTURES TELEVISION LAUNCH THE MINISODE NETWORK
World’s Leading Lifestyle Portal Premieres Bite-Sized Versions of Popular TV Shows Including “Charlie’s Angels,” “Who’s The Boss?,” “Starsky & Hutch” and More
Honda to be Exclusive Launch Sponsor with Mini Spots
LOS ANGELES – June 19, 2007 – MySpace today announced the exclusive debut of The Minisode Network, a selection of episodes from hit TV shows from the Sony Pictures Television library that have been pared down for the Internet audience. Each minisode is three to five minutes in length, and retains the full story arc of the original episode. Starting today, MySpace Video users can watch minisodes from each series at http://www.myspace.com/minisodenetwork .
“Now MySpace users can discover classic TV shows in a stylized, modern format,” said Chris DeWolfe, CEO of MySpace. ”Teaming with Sony to debut The Minisode Network exclusively on MySpace gives our millions of users yet another reason to make MySpace Video a daily destination.”
The Minisode Network will launch with three episodes each from 15 classic series: “Partridge Family,” “Starsky & Hutch,” “TJ Hooker,” “Charlie's Angels,” “Diff’rent Strokes,” “Facts of Life,” “Silver Spoons,” “Who's the Boss?,” “What's Happening!!,” “Dilbert,” “Sheena,” “Fantasy Island,” “Police Woman,” “VIP” and “Ricki Lake.” New minisodes will be added weekly with more than 500 episodes available by the end of the year.
"We are thrilled to be launching The Minisode Network, which will bring some of America's favorite television shows to a whole new audience in an interesting new format that's perfect for digital platforms," said Steve Mosko, President, Sony Pictures Television. "We've come up with an innovative formula to create quality short-form programming, showcasing the best of our extensive library."
Honda has signed on as The Minisode Network’s exclusive launch sponsor, featuring their bite-sized wonder, the new Fit car. In addition to placement on the mainpage, and in keeping with the unique, brief structure of the minisodes, Honda will present a 3 second billboard and a 5 second mini-mercial at the top of each episode. Honda will be the sole sponsor of The Minisode Network for its initial exclusive run on MySpace.
MySpace Video’s announcement to debut The Minisode Network is the latest in a series of announcements of upcoming product and content developments, including the recent launch of a branded channels section featuring premium content from top news and lifestyle brands. Other recent announcements include MySpace’s exclusive partnership with Mark Burnett for a new political reality show, INDEPENDENT; Michael Eisner’s Vuguru to air “Prom Queen”; and the launch of dedicated film trailer community, Trailer Park.
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World’s Leading Lifestyle Portal Premieres Bite-Sized Versions of Popular TV Shows Including “Charlie’s Angels,” “Who’s The Boss?,” “Starsky & Hutch” and More
Honda to be Exclusive Launch Sponsor with Mini Spots
LOS ANGELES – June 19, 2007 – MySpace today announced the exclusive debut of The Minisode Network, a selection of episodes from hit TV shows from the Sony Pictures Television library that have been pared down for the Internet audience. Each minisode is three to five minutes in length, and retains the full story arc of the original episode. Starting today, MySpace Video users can watch minisodes from each series at http://www.myspace.com/minisodenetwork .
“Now MySpace users can discover classic TV shows in a stylized, modern format,” said Chris DeWolfe, CEO of MySpace. ”Teaming with Sony to debut The Minisode Network exclusively on MySpace gives our millions of users yet another reason to make MySpace Video a daily destination.”
The Minisode Network will launch with three episodes each from 15 classic series: “Partridge Family,” “Starsky & Hutch,” “TJ Hooker,” “Charlie's Angels,” “Diff’rent Strokes,” “Facts of Life,” “Silver Spoons,” “Who's the Boss?,” “What's Happening!!,” “Dilbert,” “Sheena,” “Fantasy Island,” “Police Woman,” “VIP” and “Ricki Lake.” New minisodes will be added weekly with more than 500 episodes available by the end of the year.
"We are thrilled to be launching The Minisode Network, which will bring some of America's favorite television shows to a whole new audience in an interesting new format that's perfect for digital platforms," said Steve Mosko, President, Sony Pictures Television. "We've come up with an innovative formula to create quality short-form programming, showcasing the best of our extensive library."
Honda has signed on as The Minisode Network’s exclusive launch sponsor, featuring their bite-sized wonder, the new Fit car. In addition to placement on the mainpage, and in keeping with the unique, brief structure of the minisodes, Honda will present a 3 second billboard and a 5 second mini-mercial at the top of each episode. Honda will be the sole sponsor of The Minisode Network for its initial exclusive run on MySpace.
MySpace Video’s announcement to debut The Minisode Network is the latest in a series of announcements of upcoming product and content developments, including the recent launch of a branded channels section featuring premium content from top news and lifestyle brands. Other recent announcements include MySpace’s exclusive partnership with Mark Burnett for a new political reality show, INDEPENDENT; Michael Eisner’s Vuguru to air “Prom Queen”; and the launch of dedicated film trailer community, Trailer Park.
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