Brian Damage
05-15-2007, 10:15 AM
Jerry Seinfeld is heading back to NBC.
The comedian, who helped make the network Must-See TV with his sitcom, "Seinfeld," will star in a series of comedy "minisodes" tied to his animated big-screen "Bee Movie."
"Jerry cooked up these things while doing the movie," NBC Entertainment president Kevin Reilly said yesterday.
The network will air 20 one- to two-minute live-action shorts inspired by Seinfeld's work on the film. The star worked on "Bee Movie" with many of his comedian pals, who also appear in the "minisodes."
"They became like their own stand-alone comedy shorts," Reilly said.
"Short-form comedy, short-form entertainment is every bit as good as [full-length] comedy and dramas," Reilly said.
Seinfeld already appears in a "Bee Movie" trailer that has him in an insect costume along with Chris Rock.
John Goodman, Patrick Warburton and Megan Mullally are among the others voicing characters in the film.
Previously, Seinfeld appeared in a series of creative American Express commercials with Superman.
Seinfeld told advertisers yesterday that it had been a decade since he was at a schedule announcement. "Sometimes I feel like the whole TV industry just packed up and joined the circus," he said.
The "minisodes" will be "peppered" into the schedule over the fall, Reilly said, and will be available on NBC.com.
As part of the deal to air them, NBC will get the U.S. cable and broadcast rights to the film.
"Bee Movie" is due out on Nov. 2.
The comedian, who helped make the network Must-See TV with his sitcom, "Seinfeld," will star in a series of comedy "minisodes" tied to his animated big-screen "Bee Movie."
"Jerry cooked up these things while doing the movie," NBC Entertainment president Kevin Reilly said yesterday.
The network will air 20 one- to two-minute live-action shorts inspired by Seinfeld's work on the film. The star worked on "Bee Movie" with many of his comedian pals, who also appear in the "minisodes."
"They became like their own stand-alone comedy shorts," Reilly said.
"Short-form comedy, short-form entertainment is every bit as good as [full-length] comedy and dramas," Reilly said.
Seinfeld already appears in a "Bee Movie" trailer that has him in an insect costume along with Chris Rock.
John Goodman, Patrick Warburton and Megan Mullally are among the others voicing characters in the film.
Previously, Seinfeld appeared in a series of creative American Express commercials with Superman.
Seinfeld told advertisers yesterday that it had been a decade since he was at a schedule announcement. "Sometimes I feel like the whole TV industry just packed up and joined the circus," he said.
The "minisodes" will be "peppered" into the schedule over the fall, Reilly said, and will be available on NBC.com.
As part of the deal to air them, NBC will get the U.S. cable and broadcast rights to the film.
"Bee Movie" is due out on Nov. 2.