Ion Media to Change Name, Get New Logos

John Consoli

JANUARY 24, 2007 -

Ion Media Networks will be called Ion Television beginning Jan. 29, with new on-air logos. Ion, originally Pax TV, and then I, is changing its name again in an effort to revitalize the network.

The move, according to Brandon Burgess, president and CEO, was driven by the network’s decision to expand to programming that reaches broader audiences.

The new slogan of the network will be Ion Television: Television in Motion. The on-air campaign will include a series of promotions and image spots, as well as the new on-screen logo. A viewer web-based campaign will be launched on Jan. 29 in ads that state, “What’s Your Ion?” that will invite viewers to submit creative photos of themselves donning the new Ion logo, and the photos will be featured on the network’s website and on air.

Ion has recently done content deals with Warner Bros., CBS Television, Sony and NBC Universal, along with RHI Entertainment.



http://www.mediaweek.com/mw/news/networktv/article_display.jsp?vnu_content_id=1003536673

Ion Media Networks Revamps Television Network On-Air Brand to "ION Television"

New, Fresh On-Air Look and Identity Change Coincide with Broadening of Network’s Programming Strategy and Audience Appeal

(West Palm Beach, FL – January 24, 2007) – ION Media Networks, Inc. (AMEX: ION) today announced that its flagship television network, reaching over 90 million U.S. homes, will be rebranded to “ION Television”, consistent with the company’s corporate brand identity. This move reflects the energy and vision behind the network’s plans to expand its programming and viewership. The new brand will be introduced to viewers on air beginning Monday, January 29, 2007.

“We are energized about our network’s progress including our vastly improved content as well as the digital and datacasting opportunities we are pursuing. Taken together, this multi-channel approach is helping to drive our brand transition toward ION,” said Brandon Burgess, President and CEO of ION Media Networks. “Backed by popular, classic television series, movies and our new relationship with RHI Entertainment, we want to underscore the growth prospects of our flagship ION Television Network with a positive and fresh on-air identity.”

The move from “i” to ION Television was driven by the network’s decision to expand from independent programming to content for broader audiences across various age groups. In connection with the new on-air brand, the network will also move to “ION” as a consistent identification across all TV listings, including cable and satellite programming guides.

“We adopted our corporate “ION” brand last February, based on the ubiquity of “ION” within so many words in our business and plans – including most notably televisION itself, as well as key TV success factors like ‘motion’, ‘fiction’, ‘imagination’, ‘education’, ‘action’, ‘innovation’, etc.” added Russell Frederickson, Head of ION Creative Services. “We like the depth of branding possibilities so much, that we decided to use ION as consumer-facing brand in our business portfolio going forward.”

The network’s new contemporary look and logo will be prominently featured on-air through a consumer-oriented promotional campaign over the next few months. Tagged “ION Television: Television in Motion,” the on-air campaign will kick off with a series of promotions and image spots, as well a new on-screen network bug logo. The viewer campaign will launch on Monday, January 29th with “What’s Your ION?,” a web-based promotion that invites viewers to submit creative photos of themselves donning the new ION logo to be featured on the network’s website, www.ionline.tv, and also on-air.

ION has seen significant gains in its primetime ratings this season, due in large part to its strategy to introduce popular movies and classic TV favorites through multiple content deals with its current partners, including Warner Bros., Sony, CBS Television and NBC Universal. In addition, the company recently announced a programming alliance with RHI Entertainment that will provide the ION television network with access to RHI’s library of over 4,000 hours of award-winning content starting this July.

i dont know how long my local i channel has been doing this, but they have the nbc kids block qubo running friday afternoons... so its a sign they are expanding hours..

Hopefully they'll expand sometime soon. And nice now that the channel is an actual word, not just a letter (that was the stupidest name ever). I'll probably always call it pax, though.

i dont know how long my local i channel has been doing this, but they have the nbc kids block qubo running friday afternoons... so its a sign they are expanding hours..
They been showing qubo every friday for good while also some feeds of Directv & Comcast & Time warner show some old classic Public Domain shows of Beverly Hillibiles and I married Joan and Ozzie & Harreitt during Late night hours and early saturday morning on I

The logo will be this...

I was hoping that you would post The new Logo for ION Network

I definitely see them expanding their lineup very soon after this change. *crossing fingers* that it's sooner than later.

when they expand The Schedule how would you like see the schedule look like.

I definitely see them expanding their lineup very soon after this change. *crossing fingers* that it's sooner than later.
let hope they expand the line up either simetime in Febuary or March


and add more classic television shows and expand the saturday morning & afternoon lineup with classic shows.

I like see them add

I dream of Jeannie
Hazel
Mchale Navy
Rookies
Swat
Starsky & Hutch
Alice” and “Wonder Woman
Chico & and the man
Adam-12
Dragnet
240 roberts
chips
Sierra

I have the feeling that when informercials are eventually fully weaned out, Ion will probably be better than TVLand.

I dont know if this show is owned by Sony or The WB But I would like to see Emergncy on The ION Network

I dont know if this show is owned by Sony or The WB But I would like to see Emergncy on The ION Network
Emergency! is an Universal show but Emergency! is nolonger in Sydication but since ion is part of NBCuniversal they may have access to it. along with ADAM-12 and Dragnet. season 3 dvd of Emergency! is out February 13,2007

I pray that they would hurry up and expand their hours and offer more shows in the summer because anything's better than those awful informecials. If Ion does that, they would beat TVLand and I will watch them 24 hours a day!

My9 or use to be UPN use to show Charles In Charge..but it upruptly ended early last year. What I hated that it always had Breaking News logo BS when it was getting good...:mad: And I missed 16 minutes of it. Grrr...

I was wondering is the new Logo going to be like Red or is going to be like what The old I Network Logo was

I was wondering is the new Logo going to be like Red or is going to be like what The old I Network Logo was
It problem be the same colors as the has it parent company blue and white. like it corporate company colors

http://www.ionmedia.tv/

is the website going to change

ION Television New website is up http://ionline.tv and they even have a new messages boards.

Thanks for the website I have it in my Favorites

If you can`t get ION Televsion on your cable system go here on how to get the ION Television

http://www.iwantmyion.com/