I sometimes would pick a box of cereal at the grocery store simply to get the toy inside...I didn't care if I hated the cereal, if I wanted the prize inside, I was gonna get it. Then, when I got it home, I would stick my hand in the cereal and retrieve the prize which was always at the bottom.

Nowadays, I have seen CD's or DVD's in cereal boxes. I think the kids are getting ripped off. I think.

now I don't get why they don't do this. Why not put coupons in them for other cereal. I have always rather have more cereal then a toy. I like just about every kind of cereal there is except Corn Pops. I even like all the bran kind.