musicradio77
01-03-2006, 12:25 AM
Jon Bradley posted on NYRMB:
The format is there for the taking. CBS-FM had a 3.4 rating and last year billed $34 million with oldies before CBS Radio dumped the format. Six months later still no one is doing oldies in New York? Why?
Here are some stations which I thought would have grabbed the opportunity, but did not.
WPLJ: They remain undefined. What is their format and what is their image? Scott & Todd in the morning? Ratings are around 2.5, but they are strong in the New Jersey suburbs. WPLJ should go oldies and finally get some distinct branding.
WQCD: As part of the Emmis 3-station cluster (Kiss-FM and Hot 97), I guess they figure the cool jazz format makes it a good fit for the multi-station buy to reach a wide demo in the urban market. Flip 101.9 to oldies and you have that market all to yourself.
WQEW 1560AM: Maybe when Disney finally gets out of the radio business, the new owner will program oldies on 1560. The audience is there.
If oldies is done again in New York, it should be done with a 1500 song playlist and include songs from the 50s, 60s, 70s, and early to mid 80s. The key to its' success is in the way it should be programmed. Let's hope 2006 is the year oldies radio is back in New York.
Up in Kingston, I have Cool 92.9 is still playing oldies, but in New York City why isn't anyone playing oldies?
Discussion.
The format is there for the taking. CBS-FM had a 3.4 rating and last year billed $34 million with oldies before CBS Radio dumped the format. Six months later still no one is doing oldies in New York? Why?
Here are some stations which I thought would have grabbed the opportunity, but did not.
WPLJ: They remain undefined. What is their format and what is their image? Scott & Todd in the morning? Ratings are around 2.5, but they are strong in the New Jersey suburbs. WPLJ should go oldies and finally get some distinct branding.
WQCD: As part of the Emmis 3-station cluster (Kiss-FM and Hot 97), I guess they figure the cool jazz format makes it a good fit for the multi-station buy to reach a wide demo in the urban market. Flip 101.9 to oldies and you have that market all to yourself.
WQEW 1560AM: Maybe when Disney finally gets out of the radio business, the new owner will program oldies on 1560. The audience is there.
If oldies is done again in New York, it should be done with a 1500 song playlist and include songs from the 50s, 60s, 70s, and early to mid 80s. The key to its' success is in the way it should be programmed. Let's hope 2006 is the year oldies radio is back in New York.
Up in Kingston, I have Cool 92.9 is still playing oldies, but in New York City why isn't anyone playing oldies?
Discussion.