View Full Version : Country music sales are down but not out


musicradio77
11-07-2005, 08:01 PM
NASHVILLE -- Country music sales are off 10 percent from last year.

But with releases by Kenny Chesney and Big & Rich still to come, and the Country Music Association's annual awards show this month, no one is panicking.

''We still have a chance to make it up and get up to last year's final tally," said Bill Kennedy, vice president of sales for Capitol Records Nashville.

Through the week ending Oct. 2, country music sold about 45.2 million units, compared with 50.2 million units for the same period last year, according to Nielsen SoundScan.

But country isn't the only genre struggling in 2005. Across all genres, music sales fell from about 445.5 million units to 414.6 million units -- a 7 percent decline.

The 2004 calendar was packed with albums from blockbuster acts such as Toby Keith, Shania Twain, and Keith Urban, as well as the surprise showing by newcomers Gretchen Wilson and Big & Rich.

''We realized we'd be down as an industry this year," said Joe Galante, chairman of RCA Label Group/Nashville. ''We didn't have the same caliber of releases and in the same quantity."

Last year, Music Row executives were encouraged by Wilson and Big & Rich, because they signaled that the industry was producing a new crop of superstars. Wilson sold 4 million copies and Big & Rich 2 million.

This year's breakout has been the Atlanta trio Sugarland, which sold 1 million units. Many expect similar results from ''American Idol" winner Carrie Underwood's upcoming album.

Underwood's record comes out Nov. 15, the same day as the Country Music Association awards show. The show, which will be broadcast live on CBS (Ch. 4), always provides a boost in sales.

Even with a generous sales bump, though, it will be tough to match last year. Besides being soft in major releases, 2005 also saw hurricanes demolish parts of the Gulf Coast -- a prime market for country music -- and drive up gasoline prices.

''Gas prices probably hurt us more than other genres," said Ben Kline, senior vice president of sales and marketing for Universal Music Group Nashville. ''That extra trip to Wal-Mart or Target [major country music retailers] is probably not being made, and our records feel the sting more from that."