View Full Version : TV Land's Highest Rated July EVER/Nick@Nite July Highest MONTH EVER/Hi Jinks Scores!


Pavan
08-04-2005, 10:10 AM
TV LAND SCORES MOST-WATCHED JULY EVER

Network Boasts Double Digit Gains Among Core Demo and Total Viewers

Santa Monica, CA, August 3, 2005 -TV Land scored its most-watched July in the network's nine-year history among its target demo of Adults 25-54 and total viewers on a total programming day basis, according to findings from Nielsen Media Research (6/27/05-7/31/05). Bolstered by the success of the network's regularly scheduled programming including Three's Company, Sanford and Son and Bonanza, TV Land finished the month with double digit gains in target demo delivery and total viewers. Additionally, the 48-hour launch of the ground-breaking comedy Good Times which began Saturday, July 23 at 6 a.m. scored spectacular ratings, attracting an average of almost 1.6 million total viewers and led TV Land to its most-watched week ever among total viewers (826,000).

Overall, TV Land posted, in total programming day, a 0.3/322,000 rating and delivery for its core demo (A25-54), a +50% rise in rating and a 41% gain in delivery over the same time period last year. Among total viewers, the network attracted an average of 635,000 total viewers, an increase of 34% over 2004. In prime time, the network scored a 0.5/448,000, up +25% in rating and +28% in delivery, and the network delivered an average of over 1 million total viewers, up +29%.

The Good Times showcase scored triple-digit increases in demo rating and delivery and total viewers. The marathon also made TV Land the Number Two network in all of basic cable among Adult 25-54 viewers, the network's core audience, during the 48-hour showcase, following TNT. TV Land was also the Number Two basic cable network among Women 25-54 and Women 18-49, following TNT, and among Adults 18-49, the network ranked #3 among all basic cable nets, behind TNT and TBS. The marathon averaged a 0.9/917,000, up a whopping +200% in rating and an incredible +274% in delivery among its core A25-54 demo over last year. Among total viewers, TV Land drew +214% more viewers than last year, averaging 1.6 million. The July 23rd 10:30p.m. airing was TV Land's most watched telecast ever among A25-54 viewers (1.5 million), while the airing on Sunday, July 24 at 8:30p.m. airing was TVL's most watched telecast ever among total viewers, delivering an average of 2.4 million total viewers. Good Times' airings on July 24 also led to TV Land's most-watched night in prime time ever among A25-54 and total viewers (1.2 million/2.3 million, respectively). Overall, the marathon launch led TV Land to its most-watched week ever among total viewers, averaging 826,000, up +63% over last year.





-------------------------------------------------------------



NICK AT NITE SCORES MOST-WATCHED
MONTH EVER AMONG TOTAL VIEWERS

Santa Monica, CA, August 3, 2005 - For July 2005, Nick at Nite scored its most-watched month ever among total viewers in its 20-year history. Driven by the success of the network's "Easy TV Summer" marathons which began July 5 and features marathon episodes of modern hit sitcoms such as The Fresh Prince of Bel Air and Roseanne, the network finished the month with double-digit gains in rating, delivery and total viewers and was the number-one basic cable network for the month among its target A18-49 demo. Nick at Nite was also the Number One network in all of basic cable among Women 18-49, W18-34 and W25-54, and was #2 among A18-34 and A25-54.

According to Nielsen Media Research (6/27/05-7/31/05) Nick at Nite averaged a 0.7/699,000 among A18-49 during total programming day, a +17% ratings and delivery increase over July 2004. The network drew an average of over 1.7 million total viewers, representing a +31% increase over prior-year levels.

Airing Sun.-Thurs., Nick at Nite's "Easy TV Summer" showcase airs marathon episodes of the network's roster of hit programming Sun-Thurs. The Fresh Prince of Bel Air was the highest-rated and most watched NAN program in the marathon for the month of July among A18-49, averaging a 0.9/915,000, up +50% in rating and a rise of +43% in delivery over last year. Among total viewers, the program delivered nearly 2.3 million total viewers, up +75%. Roseanne, averaging a 0.8/815,000, was up +14% in rating and +20% in delivery among A18-49. Roseanne drew nearly 1.7 million total viewers, up +22% over July 2004.

The premiere of The Jeff Foxworthy Show on Nick at Nite on Saturday, July 23, racked up impressive numbers. The two hour showcase, airing from 10 p.m. to 12 a.m. ET/PT, averaged 1.7 million total viewers. Among Nick at Nite's target demo of Adults 18-49, the two hour telecast scored a 0.6/651,000, up +50% in rating and +78% in delivery over last year's time period. The four-episode airing also drew +53% more total viewers than last year, averaging 1.7 million.



--------------------------------------------------------------------


IT’S NO JOKE!

NICK AT NITE’S HI-JINKS SCORES

TRIPLE DIGIT GAINS FOR PREMIERE EPISODE

Over 2.8 Million Total Viewers Tune in to Network’s Original

Hidden Camera Show

Nick at Nite #2 Basic Cable Net Among Total Viewers for Premiere’s Time Period



New York, NY, August 4, 2005 – Nick at Nite’s hidden–camera series, Hi-Jinks, drew triple digit gains for the network’s premiere telecast on Tuesday, August 2 at 9:30 p.m. ET/PT, averaging over 2.8 million total viewers and posting a 2.4 HH rating. The network’s latest original, in which adults play good-natured pranks on kids, fueled the network to triple digit gains in household rating, total viewers, demo delivery and rating, powering Nick at Nite as the #2 basic cable net among total viewers for the premiere’s time period.

Each week also features instantly recognizable stars lending their talents to play tricks on unsuspecting kids. Last night’s episode featured actress/model Vivica Fox (Kill Bill Volume I) holding a casting session to find teens to appear in a commercial for her new fragrance, “Foxy,” which smells awful. Other pranks in the show included a dancing bear at the zoo and giant cell phones sold to teens.

Nick at Nite improved +117% over the same time period last year, averaging over 2.8 million total viewers. The premiere installment posted a 2.4 household rating for the airing, up +100% over 2004. The telecast averaged a 0.6/593,000 among Adults 18-49, Nick at Nite's core audience, lifting prior-year levels by +100% in rating and +113% in delivery.

“Nick at Nite is thrilled that Hi-Jinks is such a huge hit with our viewers,” explains Sal Maniaci, Vice President, Development and Production, TV land and Nick at Nite. “Filled with non-stop laughs for adults and children, this supports Nick at Nite’s progression into original programming that the whole family can enjoy.”

The series is created by Nick at Nite’s Joe Boyd. Kim Rosenblum, Senior Vice President, TV Land and Nick at Nite, and Joe Boyd are Executive Producers. The show is being produced by Banyan Productions (Trading Spaces).

For over a decade, Banyan Productions has been a leading creator of reality-based television programming, including the breakout TLC hit series Trading Spaces. The company produces more than 500 original episodes of television per year. Banyan Productions has developed and produced series for NBC, Twentieth Television and the Fox (O&Os), TLC, Discovery Channel, The Food Network, Discovery Health Channel, Sony International, Lifetime Television, The Travel Channel, PBS and HGTV.

Nick at Nite Originals was created in 2003 to develop original programming that meets what the network refers to as the "Four F’s" criteria: programming that is Family-Friendly, Funny and Familiar. Nick at Nite Originals produced Fatherhood (June 2004), a show based on Bill Cosby’s best-selling book of the same name, which has been one of the highest rated shows on the network. The series is currently in its second season with more episodes to premiere in October 2005. In May 2005, the network aired Nick at Nite’s Search for the Funniest Mom in America.